1. Khooyeh(www.khooyeh.ir ,www.khooyeh.com ) isa strategicmarketingcommunicationsspecialist
withover20 yearsof experience helpingcompaniesbuildtheirbrand.He specializesinworkingwith
B2B organizationstocreate marketingstrategiesandprogramsthatattract, engage andretainmore
MarketingPlanfor B2C & B2B
We build,rebuildand/orevolve yourbrandidentityasaunique enablerof yourbusinessorganizational
Is yourbrand hot enoughtoleave amark? We specialize inbrandstrategy,brandarchitecture,naming
a measurable marketplaceadvantage.
Khooyeh (www.khooyeh.ir , www.khooyeh.com ) is a IRAN based branding, advertising and
marketing agency that specializes in Challenger Brand Marketing®. Our strategic marketing team
of seasoned branding professionals is smart, flexible and tenacious. We believe that great
strategic marketing leadership means having a full understanding of your business, goals and
budgets. We become experts in your industry and trusted advisors.
As a full service marketing firm, we offer a full complement of branding, strategic marketing,
creative, digital and media services under one roof.
Khooyeh (www.khooyeh.ir , www.khooyeh.com ) uses a powerful and proprietary
Challenger Brand Discovery Process (CBDP). Your company can only be successful if it
discovers its true brand essence – that one thing that differentiates you from your
competitors and speaks directly to the needs of your target audience. Discovering this
may be the most important thing you ever do.
Our strategy experts will take you through our proprietary process to uncover what your
customers and prospects really want from you. Without this information, you are only
As part of the Challenger Brand Discovery Process, we typically conduct one-on-one, in-depth
interviews with your defined team including internal stakeholders (executives, marketing,
administration, sales, etc.), current customers, lost prospects as well as others that are relevant
within the market sphere. Our goal is to gather valuable data, insight and perspective in key areas
so that we can develop the perfect message and overall advertising strategy.
Our process includes unconventional questioning strategies that are designed to uncover
insightful data that allows us to eliminate guessing and discover the real truth about:
Target audience wants and needs
Why would the target trust you versus other options?
What do your prospects need to hear you say to drive them to action?
3. Brand Development.
Over the years, we have identified the seven keys to effectively develop a Challenger Brand:
1. Know everything about our target (buyers & influencers) to eliminate guessing.
2. Know everything about our competitors and how they sell to our target.
3. Create a playing field that emphasizes our strengths, exploits competitive weaknesses and
gives us the best chance to win.
4. Don’t try to accomplish more than our resources will allow.
5. Discover the niche that we can own and defend from anyone.
6. Become the thought leader that provides credible/valid information and answers to our
target’s critical questions.
7. Develop a non-conventional and comprehensive marketing strategy that completely
surrounds our target audience.
Digital marketing is a critical component of everything we do for our clients. But we know that
it’s not just about “pretty banner ads” or "fancy landing pages." It’s about creating powerful,
digital Challenger Brand Marketing strategies that maximize our clients’ budgets and results.
From the creation of powerful display ad campaigns to blog development, we know how to best
integrate your overall branding and messaging into online programs designed to maximize your
profitability. We provide all digital marketing services, including:
Social Media Marketing is a critical component of Challenger Brand Marketing® strategies. But
it's not just about using word of mouth or increasing your fan base. It's about bringing powerful
and digital strategic ideas to life so you can efficiently connect with your customers; all the
while, tracking your effectiveness.
4. Our advanced level of Challenger Brand knowledge, experience and responsiveness will make
the difference between a good social media campaign and a great social media campaign. Our
social media capabilities include:
Facebook, Twitter, LinkedIn, Pinterest and Google+ strategies
Original content creation
Promotion and contests
Social monitoring, analysis and reporting
Our creative team boasts some of the most experienced and talented creative and design
professionals in the country. Ultimately, we place emphasis on winning new business for
clients, not creative awards to adorn our office walls. That said, we win them anyway.
Our real expertise is in how we craft your creative strategy and then take your unique
Challenger Brand message to market. Our creative approach works to break through the
market clutter and deliver a powerful message in a way that only you can say. In short,
our goal is to capture attention, drive responses, and make you famous for something.
We pride ourselves on executing attention-grabbing ideas that propel brands to great
success. We provide all of the creative services that Challenger Brands need, including:
For Challenger Brands, their website is typically their most important marketing tool.
And website strategy and design has become the 3.0 expression of branding. Everything
your customer experiences on a site reflects the integrity, positioning and competency of
While many web designers claim to understand brands, only a web strategist who is
guided by qualified Challenger Brand stewardship can really create a powerful website
5. that engages the user. This is our difference. And it’s why our web strategies and designs
are so successful.
Media has changed. Typical Challenger Brands do not have massive media budgets, so they have
to think differently. It’s no longer merely a broadcast, print or outdoor world. Media has become
a fluid, organic and creative entity that incorporates the right mix of digital, traditional and
guerrilla media strategies.
Our team of media pros is some of the best in the business. Our approach is grounded in
Challenger Brand strategies, return on investment and state-of-the-art tracking science. Our
media services include:
Guerrillastrategies (streetteams,tradeshowinterruption,3-Ddirectmail andotherlow-cost
Strong public relations strategies are a key element to any Challenger Brand Marketing®
program. Our seasoned PR team has many years of media expertise and an extensive
network of contacts.
By integrating your public relations activity into your overall marketing strategy, we can
generate greater results and more effectively connect you to your customers and cultural
influencers. This includes traditional, nontraditional and online public relations programs.
We use a unique Challenger Brand methodology that discovers the truth about your brand
essence. Our goal is to thoroughly understand what your customers really want from you
and gather the logical insight that allows us to develop the perfect creative messaging that
your target audience needs to hear before they will buy.
Our unique data-collection methods utilize a myriad of traditional and nontraditional
techniques that uncover real answers to specific problems. The results are brands and
messaging strategies that are always on target and culturally relevant.
6. Our work focuses on brand management, including competitive positioning, and the impact that
marketing mix and resource allocation have on sales and profits.
As products and services become more difficult to differentiate, branding that cultivates a strong,
trusted image can help build a larger, more loyal customer base. Bain's approach to brand
management, marketing mix and resource allocation more than doubles revenue growth rates.
We begin by mapping the market share and profit position of the client's brands relative to its
competitors. We then help clients apply that information to manage brand portfolios, from the
development of strategy to tactical allocation of resources. Properly managed, a powerful brand
name, coupled with effective consumer and trade marketing, can be a formidable competitive