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10 TIPS FOR GROWING YOUR
EMAIL LIST
TWEET!
2
Follow us on Twitter:
• @WhatCounts
• @timbrechlin
Today’s hashtag: #TenTips
TODAY’S SPEAKER
3
TIM BRECHLIN
Inbound Marketing Manager, WhatCounts
Email: tbrechlin@whatcounts.com
Twitter: @timbrechlin
WHAT WE’LL DISCUSS
4
• Agenda
• Why List Growth is Important
• How to Build a List via Web
• How to Build a List via Other...
5
CONTEXT
5
• Inbox is more crowded than ever before
• Organic social is plummeting
• What do you own?
WHY EMAIL?
• Facebook is great, Twitter is great, LinkedIn is great…but…
• No matter how it’s collected, email is yours
• ...
WHAT DO WE DO?
7
• 1. Highlight “What’s In It for me?”
• 2. Consider Entrance or Exit Pop Ups
• 3. Add a Subscribe Option ...
WHAT’S IN IT FOR ME
8
• You have competitors. Don’t ever forget the value proposition.
CONSIDER ENTRANCE / EXIT POPUPS
9
• Sometimes controversial; track your return!
ADD A SUBSCRIBE OPTION ON EVERY FORM
10
• It never hurts to ask
• Don’t you dare pre-check it,
though (CASL comin’)
CONSIDER USING A PROGRESSIVE OPT-IN FORM
11
• More info = better intelligence = better sending
ENCOURAGE EMAIL SUBSCRIPTION ON YOUR BLOG
12
SHOWCASE YOUR EMAILS ON SOCIAL
13
• Even though you don’t own social, you can still use it
ASK PEOPLE TO SHARE
• The more eyeballs on your content, the better
• Be mindful of limits, however
• Facebook is now acti...
ADVERTISE IN SEARCH
15
• Engagement with display advertising can be an indicator of real interest
MAKE UNSUBSCRIBING EASY
• Unsubscribes Are Good
16
WHERE IS IT?!
MAKE UNSUBSCRIBING EASY
• Just welcome the unsubscribe and move on
17
ASK AT THE END OF EVENTS
18
• Capitalize on the attention while you have it
BONUS TIP 11: SEND RESPONSIVE EMAILS
(NO, SERIOUSLY, SEND RESPONSIVE EMAILS)
• Report: 1% of marketers sending responsive ...
QUESTIONS?
20
DOWNLOAD THE EBOOK!
57 Tips for Growing Your Email List
Free for you! Just visit www.whatcounts.com/the57.
21
REACH OUT TO US
22
WhatCounts
3630 Peachtree Road, NE
Suite 900
Atlanta, GA 30326
1-866-804-0076
www.whatcounts.com
Twitte...
THANK YOU FOR ATTENDING!
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10 Tips for Growing Your Email List (webinar slides)

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10 Tips for Growing Your Email List (webinar slides)

  1. 1. 10 TIPS FOR GROWING YOUR EMAIL LIST
  2. 2. TWEET! 2 Follow us on Twitter: • @WhatCounts • @timbrechlin Today’s hashtag: #TenTips
  3. 3. TODAY’S SPEAKER 3 TIM BRECHLIN Inbound Marketing Manager, WhatCounts Email: tbrechlin@whatcounts.com Twitter: @timbrechlin
  4. 4. WHAT WE’LL DISCUSS 4 • Agenda • Why List Growth is Important • How to Build a List via Web • How to Build a List via Other Channels • Q&A
  5. 5. 5 CONTEXT 5 • Inbox is more crowded than ever before • Organic social is plummeting • What do you own?
  6. 6. WHY EMAIL? • Facebook is great, Twitter is great, LinkedIn is great…but… • No matter how it’s collected, email is yours • Would you build your house in your neighbor’s swimming pool? • The ROI is there: Follow The Money 6
  7. 7. WHAT DO WE DO? 7 • 1. Highlight “What’s In It for me?” • 2. Consider Entrance or Exit Pop Ups • 3. Add a Subscribe Option on Every Form • 4. Consider Using a Progressive Opt-in Form • 5. Encourage Email Subscription on Your Blog • 6. Showcase your Emails on Social • 7. Ask People to Share • 8. Advertise in Search • 9. Make Unsubscribing Easy • 10. Ask at the End of Events
  8. 8. WHAT’S IN IT FOR ME 8 • You have competitors. Don’t ever forget the value proposition.
  9. 9. CONSIDER ENTRANCE / EXIT POPUPS 9 • Sometimes controversial; track your return!
  10. 10. ADD A SUBSCRIBE OPTION ON EVERY FORM 10 • It never hurts to ask • Don’t you dare pre-check it, though (CASL comin’)
  11. 11. CONSIDER USING A PROGRESSIVE OPT-IN FORM 11 • More info = better intelligence = better sending
  12. 12. ENCOURAGE EMAIL SUBSCRIPTION ON YOUR BLOG 12
  13. 13. SHOWCASE YOUR EMAILS ON SOCIAL 13 • Even though you don’t own social, you can still use it
  14. 14. ASK PEOPLE TO SHARE • The more eyeballs on your content, the better • Be mindful of limits, however • Facebook is now actively limiting organic Reach on posts asking for Likes and Shares • This may have to be part of your paid strategy (remember, the social media free ride is over) 14
  15. 15. ADVERTISE IN SEARCH 15 • Engagement with display advertising can be an indicator of real interest
  16. 16. MAKE UNSUBSCRIBING EASY • Unsubscribes Are Good 16 WHERE IS IT?!
  17. 17. MAKE UNSUBSCRIBING EASY • Just welcome the unsubscribe and move on 17
  18. 18. ASK AT THE END OF EVENTS 18 • Capitalize on the attention while you have it
  19. 19. BONUS TIP 11: SEND RESPONSIVE EMAILS (NO, SERIOUSLY, SEND RESPONSIVE EMAILS) • Report: 1% of marketers sending responsive email, yet majority of email opened on mobile • Simple formula: Better Email = Better List 19
  20. 20. QUESTIONS? 20
  21. 21. DOWNLOAD THE EBOOK! 57 Tips for Growing Your Email List Free for you! Just visit www.whatcounts.com/the57. 21
  22. 22. REACH OUT TO US 22 WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts sales@whatcounts.com
  23. 23. THANK YOU FOR ATTENDING!

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