S T R AT E G Y
F O R
F U N D R A I S I N G
B Y M AT T K U P E C
In today’s volatile economic environment,
charities need to continuously reassess
their abilities to generate future funds.
Like it or not, change is inevitable. The ability to adapt
to relevant strategies and introduce innovative
successful tactics will be the game changer.
So how do you do this?
What strategy planning
should be utilized to
help enhance my
The first thing you need to understand is that you cannot
become too reliant on government grants.
As much as these grants can give you a head start, it
cannot be the only financial game plan in keeping your
For you to expand, you need to venture into
new tactics that go beyond the austerities of
leads or former donors.
Ask your team the following questions:
• What is your cause?
• What are your goals?
• How will these donations aid with supporting your causes?
• What happens if you do not meet your financial goals?
• Why is your organization qualified to tackle this problem?
By asking yourself these
overarching questions, you will be
able to externally focus on any
weaknesses you are seeing within
Once you have
internalized the strengths
and weaknesses of your
foundation, now you can
begin to analyze the
necessary steps for a
Start by reviewing the
Look at the statistical
metrics of how your
donors and donations
grew or fell within the
past three years.
Even go as far as to
analyze it on a
The numbers themselves will give you an
efficient and effective attack plan that can
further benefit your cause within the next up
and coming months.
When building your attack plan, make
sure you continue your research by
identifying the specific donors you plan
Research will be a constant role in
developing your fundraising campaign to
For this particular research, you
are now looking at the market
instead of your campaign.
This will allow you to find new
and exciting sectors that are
looking to support your
organization to the fullest.
Start off by researching your
current donors and their
Ask yourself why they are
affiliated with your foundation
and what groups they are
associated with that you can
connect with them.
This internal system of
connections will allow you to
tap an untouched market that
can be incredibly fruitful in the
Once that is done,
incorporate a strategy of
how you will reach out to
Will it be by email, word of
mouth, or through an in
Whatever is the case, you
want to make sure you are
well prepared. That means
tailoring your pitch and your
to that specific organization.
The more centralized and
specific your cause is to an
organization, the better
opportunity you have in
gaining new donors.
After the restructure attack plan, go back to see how
well it worked. If it was successful, great! Continue the
strategy and the overall process again.
If it wasn’t, reflect upon what was its
weakness and what you and your team
could have done to improve upon it.
Remember, the only way to see this continuous success is by
understanding your campaign’s flaws and adapting to any changes
that can lead you to your future financial goals.