my 1st presentation

1. 4 p’s of Coca Cola
CONTENTS
INTRODUCTION
COCA
COLA
Price
Promotion
Place
Product

2. INTRODUCTION
 The Coca-Cola Company is the world’s largest beverage company with
almost 500 BRANDS ranging from the actual Coca-Cola® to products
such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many
more.
 The product was originally BORN in Atlanta, Georgia, in 1886 where
Dr. John Smith Pemberton, a local pharmacist, produced a caramel-
colored liquid, and when it was done, carried a jug of the new product
down the street to Jacob’s pharmacy. Here, the mixture was combined
with carbonated water and sampled by customers who all agreed –
this new drink was something special. So Jacob’s pharmacy put it on
sale and sold it for 5 cents a glass.
 Later Dr. Pemberton’s partner and bookkeeper Frank Robinson
invented the name and the lettering which has been written the same
way ever since.
 Today, the Coca-Cola Company has been in business for 125
YEARS, employs 139,600 people, and sells 1.6 billion beverages each
day in more than 200 countries.

3. DESIGN

4. PRICE
• The price for Coca-Cola product is fluctuating;
at the beginning the price wasn’t so high.
Nowadays it tends to increase because of tax
and people’s income. Also competition
influence on the price strategy, so it can be
said that price usually tend to be adapted for
potential customers.

5. PROMOTION
• Coco-Cola is commonly known all over the world because of
their great marketing strategy. It includes variety of methods
to present their product:
• Uses famous people to advert their product
• Advertising in TV and magazines
• Sponsorship activity

7. PLACE
• Coke is multinational company with many
sales offices throughout the world. It’s
available for everyone in the earth to bye
Coca-Cola products. It sold mostly in
supermarkets and local shops. Also it is easy to
find their products in cafe,restaurants and gas
stations.

8. PRODUCT
• Coca-Cola bottles are sold throughout each
part of the world. The main product is the
concentrate, produced with a secret recipe.
Finished product produced from concentrate
in combination with filtered water and
sweeteners. The Coca-Cola Company also sells
concentrate for soda fountains to main cafés
and food service providers. Nowadays their
drinks have different type of tastes and variety
of bottles used.