Yours socially

@GinaLednyak hello@yourssocially.com.auYoursSocially.com.au
7 STEPS TO CATCHING THE SOCIAL
MEDIA WAVE

WHO WE ARE
Yours Socially is the brain child of L&A Social Media, a successful
social media agency and Basic Bananas a leading small business
marketing company. We create social media marketing campaigns that
work – it’s as simple as that. We know that as a business owner you
need to focus on running your business. While working with us your
campaigns are
growing your business, generating leads and creating a trusted brand.

WHAT WE DO
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THERE ARE NOW MORE DEVICES
CONNECTED TO THE INTERNET, THAN
THERE ARE PEOPLE ON THE PLANET.
ON AVERAGE, AUSTRALIAN’S CHECK
THEIR SMARTPHONE 150 TIMES PER DAY
56% OF FACEBOOK USERS CHECK  
IT DAILY & 12% CHECK IT HOURLY

WHAT IS YOUR WHY?
WHAT DOES YOUR BRAND REPRESENT?
WHO IS YOUR TARGET MARKET? REALLY?

SECRET TIP #1
SOCIAL MEDIA MARKETING
IS NOT FREE.
IT CAN HAVE A MONETARY COST, AND
IT DEFINITELY HAS A TIME COST.

FACEBOOK - EXCELLENT FOR REACHING ALL CONSUMERS. MASSIVE CAPABILITIES.
TWITTER - GREAT FOR PERSONAL BRANDING & LIVE / EVENT UPDATES.
PINTEREST - HIGHLY VISUAL, HIGH % OF FEMALE USERS, GREAT FOR SHOWING PRODUCTS.
INSTAGRAM - MOBILE ONLY PHOTO-SHARING APP, GREAT FOR REACHING 13 - 35 YEAR OLDS.
GOOGLE+ - GREAT FOR TECHNOLOGY INDUSTRY. A NETWORK TO WATCH IN THE FUTURE.
LINKEDIN - A MUST FOR EVERYONE BOTH PERSONALLY AND FOR YOUR BUSINESS.

13,000,000 AUSTRALIANS ARE ACTIVELY ON FACEBOOK. HUGE GROWTH IN 55+ IN 2014.
2,500,000 ACTIVE AUSTRALIANS. 500,000,000 MILLION GLOBAL TWEETS DAILY.
420,000 AUSTRALIAN MEMBERS. 80% OF USERS ARE FEMALE & 50% HAVE CHILDREN!
1,600,000 AUSTRALIAN INSTAGRAMMERS. 70% OF USERS LOG IN DAILY.
65,000 ACTIVE AUSTRALIAN MEMBERS.
3,700,000 AUSTRALIAN LINKEDIN MEMBERS. 2 NEW MEMBERS GLOBALLY, PER SECOND.

DEVELOP YOUR BRANDS  
TONE OF VOICE
LET YOUR TONE OF VOICE DRIVE YOUR
CONTENT AND COMMUNICATION
DEVELOP YOUR TONE OF VOICE AS
YOUR BRAND GROWS

ENGAGING SHAREABLE VALUE - ADD
GREAT CONTENT IS…

80% OF
CONTENT IS
ENGAGING &
VALUE-ADD
USE THE 80 / 20 RULE
20% OF
CONTENT CAN
INCLUDE A
SALES
MESSAGE

PLAN
MINIMUM  
2 WEEKS
AHEAD
PLANNING!
DON’T
MAKE IT
GROUND
HOG DAY!
BE AGILE.
BE READY
TO REACT

SECRET TIP #2
PUT YOURSELF IN YOUR FANS SHOES.
ARE THEY ONLINE AT 11AM?
OR ARE THEY ONLINE AT 6:30 WAITING
FOR THE BUS? OR AT 6:30AM?

WELL CREATED SOCIAL NETWORKS
GIVE YOUR BRAND AN INSTANT BOOST
IN CREDIBILITY AND TRUST

NOT GREAT

BETTER

BEST ;)

SECRET TIP #3
DON’T USE SCHEDULING SOFTWARE
LIKE HOOTSUITE.
IT HURTS YOUR ENGAGEMENT & YOU
WILL ‘SET AND FORGET’.

POSTING CONTENT
POSTING
FREQUENCY
TIME OF DAY

FACEBOOK REACH
IT’S ALL ABOUT THE FIRST 5 MINUTES
FACEBOOK WANTS YOU TO BE
INTERESTING

COMMUNITY ENGAGEMENT
90% OF FB
WALL POSTS
GO
UNANSWERED
WHEN WILL
YOUR FANS
ENGAGE
WITH YOU?
BE A REAL
PERSON
(WHO IS THE
BRAND)
COMMUNITY
ENGAGEMENT IS
THE CRITICAL TO
SUCCESS
RESPOND AS
QUICKLY AS
POSSIBLE

SECRET TIP #4
‘PHOTO CLICKS’ COUNT AS A MINOR
FORM OF ENGAGEMENT ON FACEBOOK
MORE PHOTO CLICKS = MORE REACH

WAYS TO GROW A SOCIAL COMMUNITY
EXTERNAL
SOURCES
ORGANIC
PAID
ADVERTISING

BRING IN EXTERNAL PEOPLE
ADD SOCIAL
BUTTONS TO
YOUR WEBSITE
SEND OUT AN
EDM WITH
SOCIAL LINKS
ASK YOUR
REAL WORLD
NETWORK
UPDATE YOUR
CONTACT INFO
TO INCLUDE
SOCIAL URLS
INCLUDE
SOCIAL
SIGNAGE ON
PREMISE

ORGANIC GROWTH
ENGAGING CONTENT +
TIME SPENT ENGAGING WITH FANS
= ORGANIC GROWTH
X ✓ ✓ ✓ ✓✓X ✓ ✓ ✓ ✓✓

PAID ADVERTISING
FACEBOOK IS THE ONLY
SOPHISTICATED SOCIAL
ADVERTISING PLATFORM. TWITTER
IS SLOWLY GETTING THERE!
ENGAGEMENT
ADVERTISING
EXTERNAL
ADVERTISING
GROWTH
ADVERTISING

GROWTH ADVERTISING
HIGHLY
SOPHISTICATED
TARGETING
COST
EFFECTIVE
$1 - $0.20  
PER FAN
SET AND
(ALMOST)
FORGET

ENGAGEMENT ADVERTISING

EXTERNAL ADVERTISING
15 TIMES
MORE COST
EFFECTIVE
THAN AD
WORDS
HIGHLY
TARGETED
RE-TARGETING
IS NOW
AVAILABLE

WEEKLY HIGHLIGHTS
MONTHLY ANALYTICS
QUARTERLY EVALUATION

WHAT WE DO

THANK YOU!
Claim your free 30 minute social media
evaluation by emailing us!
hello@yourssocially.com.au
yourssocially.com.au

Yours socially

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