1. Evaluation
Is your advertising campaign fit for purpose and why?
I believe my advertising campaign is fit for purpose. SASH
wanted something that stayed away from the stereotypical
analysis of a homeless teenager as it portrays the wrong image.
Having this in mind I tried to focus on the vulnerable side of
teenagers, reminding them that they are still children. I
achieved this by using children’s drawings as images. The
images used are sourced due to the lack of time and props I
had to work with. I have linked all my posters by using the
same image. This lets people know that they are a series and
are part of the same campaign for the same charity. I have
made sure to include the logo in every ad to ensure people
know the charity. The contact details have also been included
in each advert to let the public know how to donate or learn
more. The main purpose is to spread the word about the
charity as it is not very well known in the area. Including the
logo and contact information fulfils this requirement.
Does it communicate your message clearly and why?
The image strikes the heart and help to make the public realise the truth behind the issue.
Homelessness is real and it happens to everyone. It communicates the message because everyone
can associate with it. Everyone has drawn a happy family or a house while they were younger.
Granted it is because it was one of the more easier things to draw but it is also because we are
brought up to believe we will have a home and a family to live with and keep us safe. The images I
used reminds people of this and the shock of the amount of people who actually don’t get to have
this, right under their noses too, help them to understand the problem ultimately making them want
to help.
Is it appropriate for your target audience and why?
SASH’s target audience is 16-24, the age of the youths they help. My adverts are appropriate for this
age range because they can relate to the message that everyone wants this and everyone deserves
this. If they are in the situation that they currently don’t have a home then they will know that SASH
provides people with at least somewhere safe to sleep for the minimum of one night.
It is also appropriate because it makes them realise that they need help. Most teenagers and young
adults think it’s them against the world but my posters show them that there in fact people out
there who want to help. The images make them remember that they in fact do want a family or at
least somewhere to stay and they realise they can’t achieve this by themselves.

2. Compare and contrast your original intentions with the outcomes you
arrived at.
My original intentions were to create a advert that makes the youths
SASH help look innocent and steer away from the stereotype. I thought I
would do this by using a street light as a holy light or a halo for the
teenagers. I then realised this would be difficult to do without taking my
own pictures and I didn’t the time to take my own. Editing the light onto
the person would be hard as it is
difficult to figure out where the light would bounce of them,
making it looking more natural. I did decide to not include
the person at all as my first idea was aimed more at the
volunteers which are not in the age range SASH gave us to
target. Next I tried to produce the other idea I had, to use a
family photo from a special event like a wedding, to help
people realise that homeless people don’t actually achieve
the normal goals in life like getting married, moving into their first house or having a family. The plea
was going to be stamped over the image to signify the ad being stamped into the publics head.
However this didn’t work wither as it was aimed more at the volunteers and the way I edited the
images together it didn’t look right. The black and white images made the stamped words blend into
the background when the text needs to stand out. I shadow might of fixed this but there was no
point in trying since I had targeted the wrong age group.
16-24 year olds like to see colour, bright colours are particularly effective in catching their attention.
My final idea of using kid’s drawings is appropriate for both the target audience and the aim of the
ad.
How effective are the techniques you have used and why?
I used the technique of getting the audiences sympathy
Is the content effective and why?
What impact do you think your advertising campaign will have on the public and why?
What are the technical and aesthetic qualities of your work?