1. CV of Marexon Alvin R. Cruz Page 1 of 3
MAREXON ALVIN RAMOS CRUZ
Ali Al Qubaisi Building,Flat # 404, Nahda Sharjah AE
Mobile no : (+971) 501622807 | (+971) 505550524
E-mail Add: marexonc@gmail.com
PERSONAL SUMMARY
A seasoned Multi Brand Area Manager in the retail and hospitality business with over 10 years of
experience. Boasting an established ability to deliver growth, maximize sales and achieve targets. Has a
skill of bringing out the best in others. Ready and available to take on a challenging role in any fast paced
highly Competitive Market Place.
CAREER SUMMARY
 Has 10 years extensive experience in Restaurant & Café Operation Management and Audit,
Operations Training Improvement.
 Demonstrated accomplishments in Planning and Control of Restaurant Operations System and
Business. Explores avenues of growth and strengthened further potentials for the Company.
 Analyze the Operations P&L to determine deviation from standards and coach the concerned
employee to take corrective measures.
 Provide leadership & management to the whole restaurants under supervision to maximize sales
and profits, Recommend marketing strategies new store locations and design. Ensures the
standards of products quality, customer satisfaction, cash sales receipts, team work development
to assure efficiencies & continuity in operations.
EDUCATION:
1998 COLEGIO DE SAN JUAN DE LETRAN
Bachelor of Science in Business Administration - Management
PROFESSIONAL EXPERIENCE:
AREA MANAGER - KFC
Kuwait Food Co. – Americana, UAE - (April 2011 to October 2015)
 Managing 8 restaurants in Dubai Area, mostly flagship stores.
 Achieved an average of 57 Million AED sales in three years for 8 top performing restaurants.
 Responsible for developing restaurant-specific Annual Operating Plans.
 Involved in annual budget planning in terms of manpower, capital investment and sales forecast.
 Accomplished turnaround of acute restaurants.
 Monitors and implements programs to improve order accuracy, speed of service and cleanliness.
 Spearheaded successful restaurant openings alongside with different supportive departments.
AREA MANAGER - TACO BELL
Kuwait Food Co. – Americana, UAE - (February 2010 to 2012)
 Managed 3 stores in Dubai Area
 Successfully developed and launched new products for targeted market.
 Effectively established people development and training.
 In charge of product forecasting for the entire brand.

2. CV of Marexon Alvin R. Cruz Page 2 of 3
 Assigned as the internal CER (CHAMPS Excellence Review) Auditor for the brand.
AREA MANAGER - HARDEE’S CHARBROILED BURGERS
Kuwait Food Co. – Americana, UAE - (March 2007 to February 2010)
 Managed 7 stores in Dubai Area
 Regulated underperforming restaurants to achieve target sales
 Initiated automation and standardization of labor scheduling, sales forecasting and
ordering system forms.
 Leads monthly restaurant business plan and monthly reviews with Restaurant Managers
 Effectively executed new products launch in the market
 Enforced proper implementation and follow through of Hardee’s International Operating
Standards.
AREA MANAGER - SEATTLE’S BEST COFFEE
Coffee Masters Inc., Philippines – (January 2005 to February 2007)
CAFÉ MANAGER - SEATTLE’S BEST COFFEE
Coffee Masters Inc., Philippines - (October 2003 to December 2004)
ASSISTANT CAFE MANAGER 1 - SEATTLE’S BEST COFFEE
Coffee Masters Inc., Philippines - (January 2003 to September2003)
ASSISTANT CAFE MANAGER 2 - SEATTLE’S BEST COFFEE
Coffee Masters Inc., Philippines - (July 2002 to December 2002)
2ND ASSISTANT MANAGER - MCDONALD’S RESTAURANT
McGeorge Food Industries Inc., Philippines - (August 1999 to July 2002)
MANAGEMENT TRAINEE - MCDONALD’S RESTAURANT
McGeorge Food Industries Inc., Philippines - (July 1998 to July 1999)
AWARDS & CITATIONS:
KUWAIT FOOD COMPANY – AMERICANA, UAE
 Achieving 100% Standard Food Safety – 2015 RGM Rally
 Mega Performance During 2013 – 2014 RGM Rally
 Sogood Implementation Appreciation Award – Americana Regional HRD
SEATTLE’S BEST COFFEE, PHILIPPINES
 Best in Guest Service 2005 (SBC – SM Manila)
 Best in Profitability 2003 (SBC – New Greenbelt)
 Fruit Frost Top Seller award 2003 (SBC – New Greenbelt)
 Merchandise Top Seller award 2003 (SBC – New Greenbelt)
 Best in Quality Award 2002 (SBC – HP Village)
 X-team Award 2002 (Barista Training Program)
MCDONALD’S RESTAURANT, PHILIPPINES
 Food Safety Class (Serve Safe - HACCP Certified) 2000
 Dean’s Lister (Basic Operations Course) 1999
 Best in Emergency Rescue (Basic Life Support) 1999

3. CV of Marexon Alvin R. Cruz Page 3 of 3
SEMINARS ATTENDED:
 Influential Leadership / Kuwait Food Co.- Americana, UAE March 23, 2015
 Conflict Resolution / Kuwait Food Co. – Americana, UAE March 9, 2014
 Americana Leadership Development – Phase 2 / Kuwait Food Co. – Americana, UAE
(Dale Carnegie Training) May 2011
 Americana Leadership Development – Phase 1 / Kuwait Food Co. – Americana, UAE
(Dale Carnegie Training) March 2011
 Maximizing Time in the Restaurants Program / Kuwait Food Co. – Americana, UAE
April 2011/ June 2013
 Operations QSC Multi- Unit Supervisor Training, Hardee’s Training &
Management Development / Kuwait Food Co. – Americana, UAE (Executive
Leadership Academy). March 5, 2009
 Energy Management Seminar, Meralco/ Roaster’s Philippines Inc. July 21-21, 2005
 Barista Training Program, Coffee Masters Inc. (Seattle’s Best Coffee),Philippines
July 16-31, 2002
 Intermediate Operations Course, McGeorge Food Ind. Inc., Philippines May 28 – 31,
2001
 Serve Safe Class,McGeorge Food Ind. Inc., Philippines August 21 – 22, 2000
 Basic Management Course, McGeorge Food Ind. Inc., Philippines February 15 – 18,
2000
 Basic life Support & Basic FirstAid Training, Phil Red Cross/Mc George Food Ind.
Inc., Philippines February 20– 23, 1999
 Basic Operations Course,McGeorge Food Ind. Inc., Philippines January 25 – 29, 1999
OTHER SKILLS/TECHNICAL ABILITIES:
Proficient in the use of:
 Windows ’98, Windows 2000, Windows XP, Windows 7 Professional,
 Microsoft Office; MS Word 2010, MS Excel 2010, PowerPoint Presentation
 Email Clients (MS Outlook, Web based mail)
 Basic office equipment
 Driving Light Vehicle
PERSONAL AND PROFESSIONAL REFERENCES:
SHERIF EL SHERIF
Asst. CEO – KFC Brand, MENA
Regional Director – UAE, Qatar & Oman – Restaurants Division
Kuwait Food Co. (Americana)
EDEN SOLIVET
Chain Manager,KFC
Kuwait Food Co. (Americana)
ROYMANLULU
Regional Sr. HRD Coordinator
Kuwait Food Co. (Americana)
*Contact details available upon request*