Director of Food and Beverage Kuala Lumpur

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CHI SIONG DANNY WONG
Director Of Food & Beverage (4 years 9 months)
Pullman Kuala Lumpur Bangsar
(+60) 194231955 | dannywongchisiong@gmail.com | Bangsar, Kuala Lumpur
Experience
33 years of total experience
Mar 2017 - Present
(4 years 9 months)
Director Of Food & Beverage
Pullman Kuala Lumpur Bangsar | Kuala Lumpur, Malaysia
Industry Hotel / Hospitality
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Senior Manager
Monthly Salary MYR
The Head of the Food & Beverage Department / Inclusive Culinary
Rooms Inventory 513
Link all day dining (Coffee House)
La Cucina Mediterranean Kitchen
Oriental Chinese Cuisine
Gohan Japanese Restaurant
Petit Café
Lobby Lounge
Banqueting Hall.
Pullman Grand Ballroom / 1200 capacity
Pullman Studio Ballroom / 250 capacity
Studio 1 - 10 meetings room
Executive Boardroom / 20 capacity
Annexe Ballroom / 400 capacity
Volunteer Project / Lead the project of Mid-Autumn Festival 2017 - 2018 - 2019
Major Operations Planner event at Ipoh Convention Centre (ICC)
1) 15-07-2018 Wedding Dinner 700paxs
2) (5-8)-08-2018 4 Days Conference, Lunch & Gala Dinner 700paxs
3) 31-08-2018.
Wedding Lunch Chinese set 1000paxs turnover to Petronas Gala Dinner Buffet 1000paxs
same day
4) 30-11-2018.
Massive turnover from 500paxs Mess Night PDRM to Chinese Wedding Dinner 1200paxs
5) 29-01-2019 Majilis Penghargaan Sukma 3000paxs Dome Set
6) 27-04-2019 57th MD308 Lions Club Convention Banquet Dinner Chinese Set for 2050paxs
7) (4-7)-07-2019 MSA (Medical) 4 days Conference for 800paxs including Chinese Set Gala
Dinner
8) 31-08-2019 Chinese Set Wedding Dinner 1500paxs / 150 tables
Organizing Wine & Whisky Dinner Event.
1) 27-10-2017 Katnook Estate Wines Australia at Oriental Chinese
2) 23-07-2018 Mahler Besse Wines France at La Cucina Mediterranean Kitchen
3) 28-12-2018 Old Pulteney & Glencoyne Single Malt Whisky at Oriental Chinese
4) 23-08-2019 Kaicho Japanese Malt Whisky at Gohan Japanese Restaurant

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Jul 2015 - Feb 2017
(1 year 8 months)
Director of Food & Beverage
Swiss Garden Hotel & Residence Jalan Pudu | Kuala Lumpur, Malaysia
Industry Hotel / Hospitality
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Senior Manager
Monthly Salary
The Head of the Food & Beverage Department / Inclusive Culinary
Rooms Inventory Hotel 296 / Residence 300
2 Banquet Ballroom (Grand Hibiscus 450 capacity & Grand Lotus 200 capacity)
5 Meeting rooms
Flavors Restaurant (coffee house)
Green Treat (coffee & sandwiches)
Blue Chip Lounge (Lobby Lounge)
T@ste 6 (Converted to a Hong Kong & Szechuan Cuisine)
Sino Scene Chinese Restaurant
Volunteer Project / Lead the project of Mid-Autumn Festival 2015 - 2016
Jul 2013 - Jun 2015
(2 years)
Director of Food & Beverage
Hotel Equatorial Melaka | Melaka, Malaysia
Industry Hotel / Hospitality
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Senior Manager
Monthly Salary MYR 13,000
The Head of the Food & Beverage Department / Inclusive Culinary, Poolside & Fitness centre
Rooms Inventory 503.
2 Banquet ballroom (Melaka Ballroom 1200 capacity) & (Phoenix Ballroom 400 capacity)
3 Meeting room
Rest House Cafe (main coffee house)
K5 Bistro 24hrs
ETC... coffee corner & pastry
Kampachi Japanese restaurant
Seri Nyonya Restaurant
Flo Lounge music club and alcohol beverage
Equinox fitness centre and pool-side
Volunteer Project / Lead the project of Mid-Autumn Festival 2013 - 2014
Achievement :-
Totality F&B food cost at 33%
Meets the Budget of Revenue & GOP
ETC : Develop one of the best Macaroons & also distribution of cake to Pacific cafe, Manage to
break all time Mooncake Sales record for the year 2014
Seri Nyonya : Develop a new Nyonya steamboat to increase awareness & covers
Flo Lounge : Yearly Revenue from RM40,000 to RM1.6 Million.
Banquet: Major Functions / World Tourism Malaysia, MIC, Shell (M) Group, Chinese Chamber
of commerce.
Always achieved the highest level of results, Think out of the box!

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May 2010 - Apr 2013
(3 years)
General Manager
Berlin's Bier Houz | Perak, Malaysia
Industry Food & Beverage / Catering / Restaurant
Specialization Marketing/Business Development
Role Business Development
Position Level Senior Manager
Monthly Salary MYR
BERLIN'S BIER HOUZ - F&B Library Sdn Bhd. (Partnership)
Set up a new concept 1st German beer house in Ipoh.
One of the largest selections of German beer in Ipoh.
Authentic German & European cuisine
Set up the whole Operation Manual
Costing & Pricing
Yearly Marketing & Promotions
Yearly Activities & Event
Yearly Budget & P&L
Recruitment & Staff Training
Achievement:-
within 6 months continue to expand in the northern region:-
2nd outlet at Penang George Town (Straits Quey)
3rd outlet at Penang Bayan Lepas.
May 2008 - Apr 2010
(2 years)
Operations Manager
Brussels Beer Cafe | Selangor, Malaysia
Industry Food & Beverage / Catering / Restaurant
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Senior Manager
Monthly Salary MYR
Fully assisting the owners to set up a new concept in Malaysia
"A Belgium Beer Cafe"
1st European concept bistro with authentically mahogany wood interior design.
Set up whole Operation Manual
Recruitment & Staff training
Beer knowledge training
Marketing, Promotions & Event
Conduct weekly Costing & Inventory
Continue to expand:-
1st outlets at Jaya One Petaling Jaya
2nd outlets at Menara Hap Seng KL
3rd outlets at Ampang KL
Resigned and advance own venture partnership opening Berlin Bier Houz @ Ipoh

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Jul 2005 - Apr 2008
(2 years 10 months)
General Manager
Oriental Pearl Group Woodford Green Essex | United Kingdom
Industry Food & Beverage / Catering / Restaurant
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Senior Manager
Monthly Salary GBP
Managing the business for Pearl group ltd. (5 Outlets)
Planning yearly marketing & promotions.
Staff training on: - Customer service, Course meal preparation & presentation, Telephone
manner & Wine knowledge.
Recruitment
Accounts & Cost control.
Achievement:-
Breaking Sales record week by week
Set up a new era of business (Delivery Service and have achieved a min of 100 delivery of
orders a day)
Restaurant within the 10 miles radius has been well known for good food & services.
Food cost at 30%
Jul 1998 - Jun 2005
(7 years)
Restaurant Manager
The Chinaman Restaurant Loughton Essex | United Kingdom
Industry Food & Beverage / Catering / Restaurant
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Manager
Monthly Salary GBP
The Chinaman Restaurant & Takeaway.
Authentic Hong Kong Cuisine United Kingdom
Managing daily operations.
Staff recruitment & staff training (Tele-communications skills).
Delivery service up to 5 miles radius
Train drivers to delivered on time.
Stock control (Purchasing & Inventory stock count system)
Food Costing Control
Breaking daily sales record & weekly record.
Mar 1997 - May 1998
(1 year 3 months)
Operations Manager
Noel KL Hampers & Gifts Sdn Bhd | Selangor, Malaysia
Industry Manufacturing / Production
Specialization Manufacturing/Production Operations
Role Management
Position Level Manager
Monthly Salary MYR
As an Operations Manager:-
Staff recruiting & Training
Upgrade a high standard of Flowers & Gifts presentation, quality, service and delivery on time.
Planned & directed during festive seasons of hampers packaging, (Deepavali, Christmas, CNY
& Raya)
Enforced & implemented effective cost control, labour cost & delivery system.
Logistic Planning

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Achievements:-
Festive season Hampers Packaging & Delivery service on time.
Minimize yearly operating expenses.
Further Studies to United Kingdom.
Aug 1996 - Jan 1997
(6 months)
General Manager
Alladin Kebab Burgers Sdn Bhd | Kuala Lumpur, Malaysia
Industry Food & Beverage / Catering / Restaurant
Specialization Marketing/Business Development
Role Management
Position Level Senior Manager
Monthly Salary MYR
RESIGNED FROM A & W SDN BHD.
Set up a new concept Fast Food Chain in Malaysia.
It's is a Middle Eastern Cuisine.
Eastern Mediterranean and South Asian dish of pieces of meat, fish, or vegetables roasted or
grilled ...wrapped with pita bread name as Kebabs.
Went to Australia Perth for 6 months training on food preparations of Shish Kebab.
Set up the whole entire Business Operations.
SOP for Services & Kitchen Operations
Food Cost Control & Stock Inventory
Successfully opened 2 outlets:-
1) 1st outlet at Jalan Sultan Ismail Kuala Lumpur
2) 2nd outlet at IOI Shopping Mall Puchong Selangor
Feb 1989 - Aug 1996
(7 years 7 months)
Outlet Manager
A & W SDN BHD | Selangor, Malaysia
Industry Food & Beverage / Catering / Restaurant
Specialization Food/Beverage/Restaurant Service
Role Management
Position Level Manager
Monthly Salary MYR
Joined as a service staff and during the period of 6 years have been promoted to an Outlet
Manager.
Have been trained in various departments.
(Kitchen Preparation Cook, Front Counter Service, Ice Cream & Waffle Counter, Dining Crew)
As a Manager duties include:-
Food Cost Control
Purchasing Stock & Stock Inventory
Staff Recruitment
Customer Services Training
Administrative Work

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Education
2000 - 2003 City Of London College
Master's Degree in Business Studies/Administration/Management | United Kingdom
Major Business Studies
Grade Grade A/1st Class
Financial management, Marketing management, Science & System, Strategy & Organisation
Consultant Project, Logistic & Operations performance, Trade & Competitions, Skills &
Research Method
1991 - 1993
Stanford College P. Jaya
Advanced/Higher/Graduate Diploma in Hospitality/Tourism/Hotel Management |
Malaysia
Major Food & Beverage/Hotel Management
Grade Grade A/1st Class
Comprehensive Operational Practice, Procedure & Management Skills
Skill Training for 4 Months interment in the Hotel Industry
Financial Management, Marketing Management
Skills
Advanced Food & Beverages Specialist, Effective Cost controls, Statistical Analysis/Probability
theory, Project Management Skills, Business Development, Hotel Management,
Marketing And Promotions, Account Management, Training And Development
Languages
Proficiency level: 0 - Poor, 10 - Excellent
Language Spoken Written
English (Primary) 10 10
Bahasa Malaysia 10 10
Mandarin 10 0

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Additional Info
Expected Salary MYR
Preferred Work Location Anywhere in Malaysia
Other Information
I am very confident with my accomplishment of 33 years’ experience in the F&B industry with numerous conceptual outlets
and openings, I am highly motivated and dependable attitude will be the greatest asset to your Establishment.
As an entrepreneur or think like one, keep your business operation simple and focus on guest services. Previous
achievement is not your greatest success for your future, only persistency makes you there. I am passionate person to drive
result and great executional.
11 years Overseas Experience in United Kingdom.
Pre-opening Outlets Experience (12 Outlets)
Todd's Tapas & Bistro Melaka 2015
Gossip Jazz & Blues Lounge 2012"
Berlin's Bier Houz 3 outlets (Ipoh, Straits Quey Penang & Bayan Lepas Penang 2010 - 2012
Brussels Bier Cafe 3 outlets (Jaya One PJ, Menara Hap Seng KL & Ampang KL 2008 - 2010
Oriental Pearl Restaurant UK 2006
Aladdin Kebab Burger 2 outlets (KL Jln Sultan Ismail, IOI Mall Puchong) 1996
A & W Restaurant Kemaman 1994
REFERENCE:-
Dato' Kenneth Soh Mr Adrian Chung Mr Ricky Ang
012 329 0663 012 210 6580 0123088018
Managing Director General Manager Chief Executive Officer
Luen Heng F&B Sdn Bhd Hotel Equatorial Melaka Swiss Garden International
Owner of Brussels Beer Cafe
About Me
Gender Male
Age 48 years
Telephone Number (+60) 03-22981888
Address No 1, Jalan Pantai Jaya, Tower 3, 59200, Bangsar, Kuala Lumpur, Malaysia
Nationality Malaysia