The Essence of Brand Strategy
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NO! Saying no is so hard. I struggle with it all the time. Intuitively it’s way more fun to say “yes”. Especially when we’re collaborating with smart and talented people. There are so many good ideas that come about. But this is also how we get into trouble. Ever wonder why you have so many projects or competing ideas? It just may be that you’re not saying NO enough. The essence of strategy is saying no to more than you say “yes”. What do you need to say NO to in order to make your business more effective? Let me know in the comments.
