How Might We? This is the question to ask. Instead of asking “What Should We Say?” Try asking “How Might We?” “How” - says solutions exist and provide confidence to identity and solve for unmet needs. “Might” - is permission to put ideas out there that might work or might not. Either way, it’s all good. “We” - says we are collaborating and building on one another’s ideas to find a solution. Ask: “How Might We increase memberships?” “How Might We communicate all the benefits of our gym?” “How Might We find the best stories to tell?” How Might We? Start adding this question to your existing toolkit of questions and see where it takes you. You’ll be surprised where the HMW roads lead. Do you ask How Might We Questions in your business?