This document provides a template for planning marketing tactics and includes spaces to outline the tactic, when it will be implemented, and how results will be measured. Users are instructed to partner with someone at their table to begin sketching out an action plan for tactics 5 through 10 in the chart, which include email management, search engine optimization, local search, blogging, social networking, and education.

1. Apply Your KnowledgeApply Your Knowledge
Partner with a person at your table with whom you’ve not spoken
Use the chart on the following page to begin sketching out
your action plan for tactics 5 - 10

2. Plan, Execute, MeasurePlan, Execute, Measure
Tactic How When Results
1. Testimonials
2. Referrals
3. Public Relations
4. Community
Relations
5. Email
Management
6. Search Engine
Optimization
7. Local Search
8. Blogging
9. Social Networking
10. Education