In times like these, organisations and nation states depend on strong leadership that their employees and citizens can trust. This short webinar will give an introduction to some lessons learned on the use of data during the corona pandemic. Even when our everyday lives are back to normal this can point to some do’s and don’ts in the way we deal with data moving forwards.

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IN GOD WE TRUST;
ALL OTHERS BRING
DATA
W. Edwards Deming

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TRUST TRUSTWORTHY
Being trusted is not a decision that is
yours to make. You cannot ask for
people’s trust and expect them to
show it automatically.
You can, however, through repeated
accepted behaviour hope that people
will see you as being worthy of their
trust. Rigorous and transparent use
of data is a key element in this.

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The data-to-trust chain
2. Data 3. Information 4. Communication 5. Action1. Activity

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USING DATA TO BUILD TRUST
IS A SHARED RESPONSIBILITY
THAT CHANGES THROUGH
THE D2T CHAIN
Data and information
producers
Data and information
consumers

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GET FAMILIAR WITH
THE DATA GENERATING
PROCESSES BEHIND
YOUR DATA.
Do you know how they work?
Can you change them?
Control them?
Best practice tip
1. Activity
Data does not materialise
out of nowhere.
Data is the result of processes.

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POLL
How well do you
know the processes
generating the data
you use on a daily
basis?

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Best practice tip
2. Data
CONTROL AND MANAGE
YOUR DATA LIKE YOU
WOULD RUN A LIBRARY
FULL OF BOOKS.
Educate librarians to service
customers and manage the flow
of books through the library.
Data is like books in a library.
Would you rather spend time
looking for the right book or
time reading it?

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POLL How well does
your organisation
manage data?

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Best practice tip
3. Information
WHEN TRANSFORMING
DATA TO INFORMATION,
IT IS ESSENTIAL THAT
WE HAVE THE RIGHT
COMPETENCIES
AND TOOLS. Some problems are too
complex to fit in Excel.
Some solutions become too
complex to communicate.

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POLL
Do you feel that
your organisation
could do better with
the data you have?

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PRODUCERS NEED TO BECOME
BETTER AT STORYTELLING.
CONSUMERS NEED TO
BECOME MORE DATA
LITERATE.
BOTH NEED TO OVERCOME
THEIR BIASES.
Best practice tip
4. Communication
Causality and exponential
growth explained in one image
For producers For consumers

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Are you good at
communicating
information?
Are you good at
understanding new
information?
POLL

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PEOPLE WILL TRUST
YOU WHEN YOU ARE
TRANSPARENT ABOUT
YOUR CHOICES AND
DECISIONS.
Showing them the information you base your
actions on is a good first step.
Best practice tip
5. Action
What happens if you want
to lose weight and start
measuring your weight on
a scale? Nothing!

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How has your
management latest
actions affected your
trust in them?
How has your
government latest
actions affected your
trust in them?
POLL

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2. Data 3. Information 4. Communication 5. Action1. Activity
The data-to-trust chain

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We live in turbulent times and currently find
ourselves living in a major health and
economic crisis.
Don’t let the current demand for
quick information result in long-lasting bad
data and information practices.