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Foundation for Sustainable Development Marketing Strategy Brief

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Kevin Slatz
Kevin Slatz
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ABOUT ME
BUSINESS & FUND DEVELOPMENT  Increase University Partnerships  Build Corporate Partnerships, CSR Program  Increase Participation with Training Programs  Form Strategic Partnerships   Lead Mid-year & Annual Fundraising Campaigns  
GLOBAL SCHOLARS PROGRAM PARTNERSHIP WITH JUMA VENTURES
SIX WORD MEMOIR: “She literally meant THE ENTIRE FAMILY.” -- Stacey Lambert
 Deliver Key Messages, Word of Mouth Marketing  Speak Directly to Audiences  Produce a Visually Compelling Brand    Provide a Consistent Institutional Voice  Create Communication “Lego” Systems  Weave Compelling Statistics Within Messages   TELLING FSD'S STORY
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” --Maya Angelou
WHAT’S YOUR ELEVATOR SPEECH?
Responses to Distributive Tactics  Lead Internal and External Communications    Connect Site Teams and SF Headquarters  Direct Marketing and Communications Tools  Manage SF Headquarters Intern Program  Administer Dashboard Reporting to Measure Marketing and Communications Outcomes   SERVICE DEPARTMENT
Concessions  STRATEGIC MARKETING PLAN | OUR TACTICAL ROAD MAP ROAD MAP TO SUCCESS
APPROACH OF PLAN Social Media | Public Relations | Brand Strategy E-Communications | SEO | Collateral | etc.  GOALS  CURRENT STRATEGIES  RECOMMENDED STRATEGIES  ROI – OUTCOMES
 Deloitte partnership will help achieve CSR targets  Increased presence on LinkedIn = Great resource for Alumni!  Marketing materials are within the organizational brand  Content strategy taking shape  Asset development from photo contest  Fundraising event, Selfless campaign, campaign videos SUCCESS STORIES
MARKETING & COMMUNICATIONS  Business & Fund Development  Telling Our Story  Service Department THREE POINT TAKEAWAY
QUESTIONS?  Kevin Slattery | Marketing and Communications Officer kevin@fsdinternational.org | 630-675-0585

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Foundation for Sustainable Development Marketing Strategy Brief

  • 1.
  • 3.
  • 4. BUSINESS & FUND DEVELOPMENT  Increase University Partnerships  Build Corporate Partnerships, CSR Program  Increase Participation with Training Programs  Form Strategic Partnerships   Lead Mid-year & Annual Fundraising Campaigns  
  • 6.
  • 7.
  • 8. SIX WORD MEMOIR: “She literally meant THE ENTIRE FAMILY.” -- Stacey Lambert
  • 9.  Deliver Key Messages, Word of Mouth Marketing  Speak Directly to Audiences  Produce a Visually Compelling Brand    Provide a Consistent Institutional Voice  Create Communication “Lego” Systems  Weave Compelling Statistics Within Messages   TELLING FSD'S STORY
  • 10. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” --Maya Angelou
  • 12.
  • 13.
  • 14. Responses to Distributive Tactics  Lead Internal and External Communications    Connect Site Teams and SF Headquarters  Direct Marketing and Communications Tools  Manage SF Headquarters Intern Program  Administer Dashboard Reporting to Measure Marketing and Communications Outcomes   SERVICE DEPARTMENT
  • 15.
  • 16.
  • 17.
  • 18. Concessions  STRATEGIC MARKETING PLAN | OUR TACTICAL ROAD MAP ROAD MAP TO SUCCESS
  • 19. APPROACH OF PLAN Social Media | Public Relations | Brand Strategy E-Communications | SEO | Collateral | etc.  GOALS  CURRENT STRATEGIES  RECOMMENDED STRATEGIES  ROI – OUTCOMES
  • 20.  Deloitte partnership will help achieve CSR targets  Increased presence on LinkedIn = Great resource for Alumni!  Marketing materials are within the organizational brand  Content strategy taking shape  Asset development from photo contest  Fundraising event, Selfless campaign, campaign videos SUCCESS STORIES
  • 21. MARKETING & COMMUNICATIONS  Business & Fund Development  Telling Our Story  Service Department THREE POINT TAKEAWAY
  • 22. QUESTIONS?  Kevin Slattery | Marketing and Communications Officer kevin@fsdinternational.org | 630-675-0585