Easiest PPT format to know the about the basics of digitial marketing.Digital marketing, (also called online marketing) is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

2. Context
 1. what is digital marketing ?
 2. 7’c of digital marketing.
 3. Type of digital marketing.
 4. Difference between digital and traditional marketing.
 5. Benefits of digital marketing.

3. What is Digital Marketing ?
Digital marketing, (also called online marketing) is the
promotion of brands to connect with potential customers using
the internet and other forms of digital communication. This
includes not only email, social media, and advertising, but also
text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital
communication, it's digital marketing.

4. 7’c of Digital
Marketing
Customers play a key role in the success of
your company, and making them the center
of your marketing efforts is the number one
requisite for the 7 Cs model marketing to
work.

5. Types of Digital Marketing

6. 1. Search Engine
Optimization(SEO)
SEO (Search Engine Optimization) is the
practice of growing a website's traffic from
organic search results. It involves things like
keyword research, content creation, link
building, and technical audits.
Advantage of SEO :
SEO targets quality traffic
You don’t need to pay for ads in SEO
SEO gets more clicks than PPC
SEO gives 24/7 Promotion
SEO Improves Your Site’s User Experience
SEO is a Long Term Strategy

7. 2. Content Writing :
A digital content writer writes, develops, edits, and publishes
content and copy for a variety of digital platforms, including
websites, blogs, videos, email marketing campaigns,
advertising campaigns, social media posts, info graphics,
whitepapers, and more.
Advantage of content writing :
. Helps build brand awareness
. Written content helps in Search Engine Optimization
. Good content earns links from other websites
. Helps you reach new audiences

8. 3. Email Marketing
Form of marketing that can make the
customers on your email list aware of
new products, discounts, and other
services.
Advantage of email
marketing:
Creating personalized content
Collecting feedback and surveys
Improving sale
Communicating with your
audience
4. Mobile Marketing
Marketing strategy that specifically
takes advantage of mobile
channels like SMS & MMS
messaging, mobile apps,
messaging apps, and mobile-
optimized browser sites to reach
customers
Advantage of mobile
marketing :
Easy Communication
Earn money via mobile
Mobile Location-based targeting
Accessible and immediate
5. Social Media Marketing
SMM the platforms on which users
build social networks and share
information—to build a company's
brand, increase sales, and drive
website traffic.
Advantage of SMM :
Brand Awareness
Increased Revenue
Helps Understand Your Target
Customers’ Interests
Helps Provide Responsive
Customer Service

9. Digital Marketing
 The promotion of products and services through digital
media or electronic mediums like SEO,PPC, etc.
 It is efficient and fast for brand building.
 Even after the posting of an advertisement, it can be
amended.
 The digital type of marketing has carried a global reach.
 Digital Marketing includes..
 Search engine optimization (SEO)
 Pay-per-click advertising (PPC)
 Web design.
 Content marketing.
 Social media marketing.
 Email marketing
Traditional Marketing
 The promotion of products and services through TV,
Telephone, Banner, Broadcast, Door to Door, Sponsorship,
etc.
 It is not so good for Brand building.
 After the posting of the advertisement, it cannot be
altered.
 The traditional type of marketing has local reach.
 traditional Marketing includes.
 T.V. advertisement
 Radio.
 Banner Ads.
 Broadcast.
 Sponsorship.
 print Ads.

10. Benefits Of Digital Marketing
 Global Reach.
 Local Reach.
 Lower Cost.
 Effective Targeting.
 Multiple Strategies.
 Multiple Content Types.
 Increased Engagement.

11. About us
 Digital Pundit has started with a vision to give world-class education of
digital marketing. Currently, our courses can be certified and endorsed.
We offer wide array of digital marketing courses at the most reasonable
prices. These courses are specially designed to help persons reach their
goals and follow their visions. We have easy payment option that will
make learning highly desirable digital marketing skills within everyone’s
extent.
We have designed the courses that is properly suited as per the demands
of the digital marketing industry.