This work is presentation of research on Continental Biscuits' supply chain process. We have come to know about enormous strengths of this Pakistan (Sukkur) based biscuit producing company competing with bigger giants in the industry, here we have analysed few lapses as well. We concluded our report and presentation on numerous recommendations that LU can make to make itself more successful.

1. Supply Chain and Operation
Management
Abdul Majeed
Muhammad Nadeem
Aamir Razzak
Rashid Ali

2.  French multinational food-product corporation.
 Founded in 1919 in Barcelona, Spain.
 Joint Ventures in Asia, Europe and Africa.
 Its market comprised of more than 120
countries.
 It has sales of about € 24.7 billions.
 Acquired the Générale Food in 1986.
 Générale food acquired LU Biscuits in the same
year.

3.  French Biscuits manufacturer.
 Lefever Utile name a secret in itself.
 Founded in 1846.
 LU was acquired by Générale biscuits but sold to
Danone in 1986.
 In 2007 LU was sold to Kraft Foods.

4. Background of CBL
 Hassan Ali the Pioneer
 Established, large four floor mills in Sukkur in 1969.
 Negotiated with LU to operate in Pakistan as Joint
Venture.
 In the 2004, Hassan Ali Khan, awarded with French
National award.
 Since 2007 CBL is ventured with Kraft food.
 Total current market value of CBL is more than
rupees 7 billions.
 It’s the Largest manufacturer of Pakistan with worth
of rupees 14 billion.
 Now CBL occupies more than 30% of market.
 It has more than 5000 elmployees.

5.  Vision
CBL will become Pakistan’s most
preferred biscuit company by
developing powerful consumer-
loved local and global brands,
maintaining world class
manufacturing and quality
standards. Having superior quality
and motivated employees to
maximize the shareholder’s
wealth.
 Mission
To be the market leader in
Pakistan Biscuits Industry in the
next five years, ensuring every
second biscuit consumed is
proudly made by the CBL.

6. Brand Pool
 Oreo
Candi
 Bakeri Classic
Prince Chocolate
Zeera Plus
Wheat able
Tiger

7. INVENTORY MANAGEMENT

8. A physical resource that a firm holds in stock with the
intent of selling it or transforming it into a more
valuable state.
WHAT IS
INVENTOR
Y?
Inventory Management supervises the flow of
goods from manufacturers to warehouses and
from these facilities to point of sale.
INVENTO
RY
MANAGEME
NT

9. TECHNIQUES OF INVENTORY
MANAGEMENT
 Minimum level of Quantity
 First-In First-Out (FIFO)
 Just-in-time (JIT)
 ABC analysis
 Materials Requirement Planning

10.  Materials Requirement Planning Inventory Model
 Decentralized purchase information flow
 Sales force forecast the sales.
•
Zonal Area Zonal Area

12. Production Process
of OREO at CBL
https://www.youtube.com/wa
tch?v=Zm8BTDEnRJk

13. WAREHOUSE

14. Warehouse is a place used for the storage or accumulation of goods.

15. TYPE OF
WAREHOUSING
 Public Warehousing
 Private Warehousing
 Climate control Warehousing
 Distribution Centre

16. CBL WAREHOUSE

17.  Capital costs
 Costs of space & materials handling equipment
 Operating costs
 Cost of labor
 Measure of labor productivity is the number of
units that an operator can move in a day
COSTS OF OPERATING A WAREHOUSE

18. WAREHOUSE ACTIVITIES AT CBL
 Receive goods
 Identify the goods
 Dispatch goods to storage
 Hold goods
 Pick goods
 Marshal shipment
 Dispatch shipment

19. WAREHOUSE PROCESS
Put-away
•Identify Product
•Identify Product Location
•Move Products
•Update Records
Storage
•Stock Location
– Popularity
– Unit Size
– Cube
Shipping Preparation
•Packing
•Labeling
•Stacking
Order Picking
•Information
• Pick goods
Shipping
•Load Vehicle
•Record Update
RECEIVING
•Unload Vehicle
•Inspect for damage
INP
UT
OUT
PUT

21. “The process of moving an item from point A to point B”

22. Transport Fundamentals
Transport Involves
• EQUIPMENT : Trucks, Planes, Trains, Boats & Pipeline
• PEOPLE : Drivers, Loaders & Un-loaders
• DECISIONS : Routing, timing, quantities, equipment size &
Transport mode

23. Modes Of Transportation
• Rail Transport
• Water Transport
• Road Transport
• Pipeline Transport
• Air Transport

24. CBL Transportation

25. Findings of our
research
 Pakistan- specially Sindh province is enriched with
multiple resources.
 Despite of being in 3rd world country, CBL exports to
more than 20 countries.
 Greater number of suppliers is one of the core
strength.
 Same supplier for more than one raw material,
gives greater efficiency and lessens the waiting time.

26. Recommendation
from our research
 Suppliers must not be excluded from one
state or city- because of any natural
catastrophe may harm their speedy
delivery.
 Residents of Khyber PK and Northern
areas CBL’s potential customers, so they
need to put focus there as well.
 For milk and cream CBL has to put
forwards to the Engro foods, due to its
nearer location and effective operations.

27. Conclusion
 Overall CBL has effective operations with efficient
supply chain.
 CBL has the bucket of suppliers-its their strength
 CBL has a wide web of warehouses in major cities of
Pakistan to deliver as promised.
 We conclude that CBL has effective and modernize
state of art plants, effectively procurement of
inbound logistics, well planned operations and
decent organized outbound logistics