Engro Foods was launched in 2004 as a subsidiary of Engro. It has established dairy processing plants in Sukkur and Sahiwal, as well as an ice cream facility in Sahiwal. The main plant in Sukkur sits on 23 acres of land and can process 300,000 liters of raw milk per day. Engro Foods aims to provide nutritious and affordable dairy products to Pakistanis and was the first company to cross 1 billion tetra packs in a year. However, recommendations include that Engro Foods develop its own packaging systems and dairy farms to reduce costs and meet increasing demand.

1. M.ABBAS CHOHAN 11
ZAHEER AHMED
QAZI
WAHEED
ASRAR
GULAM HUSSAIN

2. Content:
•Introduction
•History
•Some Facts.
•Mission and Vision Statement
•Product line
•Competitors Analysis
•SWOT Analysis
•Two Main Products
of Engro Food
Content:
•Introduction
•History
•Mission and Vision Statement
•Core values
•SWOT Analysis
•Some Facts & figures
•Conclusion & Recommendation

3. INTRODUCTION

5. Engro Foods Limited was
officially launched as a fully
owned subsidiary of Engro
in 2004. Using dairy as a
stepping stone to enter into
the food business, the
Company has established its
processing units in Sukkur
and Sahiwal, along with an
ice cream production facility
in Sahiwal.
HISTORY…..

6. The main plant that is located at
Sukhur on 23 acre of land, has the raw
milk reception capability 300000 liters
per day.
The plant has been established at a cost
of Rs. 1 billion which provides direct
employment to 750 peoples.

8. INTRODUCTION

9. Engro Foods will continue to make investments aimed at
impacting lives and delighting
consumers each day, every day, in a multitude ways.

10. To create wealth by building new businesses based on
company and country strengths in
Petrochemicals, Information Technology, Infrastructure
and other Agricultural sectors

11. INTRODUCTION

12. Leadership
Innovation
International focus
Open communication
Individual growth and development
Safety ,Health and Environment
Core values……

13. Hussain
Dawood
M.Aliuddin
Ansari
Sarfraz
Ahmed
Khawaja
Iqbal
Ruhail
Muhammad
Shabbir
Hashmi

15. • Good relationship with Farmers.
• Strong Consumer and Product Research.
• Third- Generation Plants.
• Keeping high quality of standard.
• Growing Sales
• Market Shares.
Strength

16. • Company don’t have their own dairy forms.
• Company do not have their own packing system for
their own dairy products.
• Selective Target Markets.
• Less promotion activities.
• High Prices.
Weakness

17. Opportunity
•Flexible Government policies for food industries.
•Expansion of Food Business.
•Export opportunity.
•Availability of raw material.

18. Threat
Tough Competition, (Nestle, Haleeb, etc).
High prices
High taxes.
Seasonal Factory.
Low purchasing power

19. INTRODUCTION
Facts &Figures:

20. Provide nutritious and
affordable dairy product.
Pakistan’s first company to cross
1 billion Tetra packs in 1 year.
Having 3rd UHT generation
plant.
Positive response from
customers.
Positive Points

21.  12 Million Consumers nationwide use
Engro’s products each day.
 More than 1600 milk collection points
spread throughout the country.
 Ranked2nd in ice-cream business.

22. Best Communication Award (for Tarang Sohni
Mahiwal Campaign) In 2011 (Karachi)
Best Launch of 2007/2008 Award (for Tarang)
In 2008
Brand that Created the Biggest Buzz Award for
Olpers In 2008
Best Commercial Consumer Award for Olpers:
Pakistan Media Awards, 2010
Tarang got award in 2011 for breakfast
category.
AWARDS

23. INTRODUCTION
MAJOR COMPETITORS

24. INTRODUCTION

25. EFL should have its own
packaging system to reduce
the cost.
EFL should build their
own dairy farms to meet
the increasing demand and
for quality milk and to
reduce cost.
EFL should own any
colour like Nestle and
Habib.
Recommendations:

26. CONCLUSION
After making the project &
presentation of Engro Foods we
determine that all the profitability
ratios are increases as compare to
previous year it means that this
company is growing company.