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ZARA
ZARA
Presented By: Anisha Dash &
Chandan Kumar Sahoo
INTRODUCTION
• There are endless options to choose from when it comes to clothing in
fashion accessories.
• This is why to be a successful brand needs to be on their toes all the time to
catch the consumer eye.
• ZARA is a world renowned brand in the clothing and fashion industry.
ZARA has placed himself among the best of best by offering the latest and
trendy clothing with top notch quality at affordable prices and making it the
most profitable clothing brand among all of its competitors.
ORIGIN
• ZARA is a part of its parent brand INDITEX.
• Which is a company based in spain whose founder is Mr. Amancio
Ortega in the year 1974.
• INDITEX owns multiple fashion brands and it is the biggest clothing
company in the world having over 7490 stores and operating in 202
markets worldwide.
• 80% of revenue comes from zara to INDITEX.
• Limited Stock: Zara intentionally produces limited quantities of each style.
• This scarcity creates a sense of urgency and encourages customers to make
purchases sooner rather than later, enhancing the perceived value of the
products.
• Store Layout and Location: Zara's store layout encourages customers to
browse, discover, and shop.
• High-traffic, prime retail locations help attract foot traffic and promote
impulse buying.
• Data-Driven Decision Making: Zara extensively uses customer data, sales
data, and market trends to inform their product decisions.
• This data-driven approach helps them design products that align with
customer preferences.
• Collaborations and Capsule Collections: Zara occasionally collaborates
with designers or releases limited-edition capsule collections.
• These collaborations create buzz and attract customers seeking exclusive
products.
• Online Presence: Zara's e-commerce platform complements its brick-and-
mortar stores.
• Customers can shop online, browse collections, and even check in-store
availability.
• This omnichannel approach enhances convenience for customers.
• Responsive Design Teams: Zara's design teams are decentralized and
highly responsive.
• They closely monitor fashion shows, social media, and street styles to identify
emerging trends and adapt them quickly into their collections.
THANK YOU

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Marketing Presentation.pptx

  • 2. ZARA Presented By: Anisha Dash & Chandan Kumar Sahoo
  • 3. INTRODUCTION • There are endless options to choose from when it comes to clothing in fashion accessories. • This is why to be a successful brand needs to be on their toes all the time to catch the consumer eye. • ZARA is a world renowned brand in the clothing and fashion industry. ZARA has placed himself among the best of best by offering the latest and trendy clothing with top notch quality at affordable prices and making it the most profitable clothing brand among all of its competitors.
  • 4. ORIGIN • ZARA is a part of its parent brand INDITEX. • Which is a company based in spain whose founder is Mr. Amancio Ortega in the year 1974. • INDITEX owns multiple fashion brands and it is the biggest clothing company in the world having over 7490 stores and operating in 202 markets worldwide. • 80% of revenue comes from zara to INDITEX.
  • 5. • Limited Stock: Zara intentionally produces limited quantities of each style. • This scarcity creates a sense of urgency and encourages customers to make purchases sooner rather than later, enhancing the perceived value of the products.
  • 6.
  • 7. • Store Layout and Location: Zara's store layout encourages customers to browse, discover, and shop. • High-traffic, prime retail locations help attract foot traffic and promote impulse buying.
  • 8. • Data-Driven Decision Making: Zara extensively uses customer data, sales data, and market trends to inform their product decisions. • This data-driven approach helps them design products that align with customer preferences.
  • 9. • Collaborations and Capsule Collections: Zara occasionally collaborates with designers or releases limited-edition capsule collections. • These collaborations create buzz and attract customers seeking exclusive products.
  • 10. • Online Presence: Zara's e-commerce platform complements its brick-and- mortar stores. • Customers can shop online, browse collections, and even check in-store availability. • This omnichannel approach enhances convenience for customers.
  • 11. • Responsive Design Teams: Zara's design teams are decentralized and highly responsive. • They closely monitor fashion shows, social media, and street styles to identify emerging trends and adapt them quickly into their collections.