4. Introduction
• NOGORDOLA is one of the leading boutique houses in Bangladesh. Here the local products have
good demands in local and international market for its quality colour matching, eye catching
design and presentation.
• Their products line includes men’s and women’s wear, handicrafts, leather goods, bamboo and
wood made items, plant accessories, house accessories, candle and many other items. Nogordola
highlights the tradition of rural Bangladesh.
5. Background
• Nogordola was created by Dhaka Ahsania Mission.
• Dhaka Ahsania Mission is a non-government development organization
founded by Khan Bahadur Ahsanullah in 1958.
• Dhaka Ahsania Mission has been established “Nogordola” for our heritage
and cultural promotion, sustainability of handicraft and artisans in line with
modern style and technology.
• Nogordola gives all profit to Dhaka Ahsania Mission for execute DAM’s
work.
6. Mission
Providing quality production to the customers, making traditional and attracting
design and executing its work with skilled and professional employees.
20. Career Opportunity
• Professional
• Skilled
• Experienced (Minimum One Year)
• Have a good sense of work
• Male / Female
• Newspaper
• Online (Web Sites)
23. Strengths
• Good Will
• Quality of Products
• Skilled Human Resource
• Rich Collection for Ladies
• Good Customer Service
24. Weakness
• Market is not widespread yet
• Operating with only few branches
• Products for men are not rich
• Price is bit higher than other boutique
25. Opportunity
• Increasing market demand
• Scope of expanding business in foreign country
• Nogordola has become a brand so it is very easy for them to launch or promote a new brand
27. Conclusion
Boutique industry is one of the profitable & preferable sectors in our country. Development of
boutique industry is essential because it varies our tradition and economical growth. There are
many boutiques houses in our country & they successfully provide goods and services.
‘NOGORDOLA’ is one of them. It produces cloths, home accessories & jewellery for their
customers. Already they attract their customer by performance. They have many plans to develop
themselves as soon as possible. They want to supply their products in foreign markets. We hope
that it can achieve the top position in boutique industry and provide quality goods and services.