Resume of an Innovative Marketing Professional with more than 10 years of experience specializing in the management of strategic, multi-channel, direct response marketing campaigns.

1. MAGGIEB. KIRCHER
Linkedin.com/in/maggiebkircher • Chicago, IL • 347.528.8992 • maggie.kircher@gmail.com
P R O FESSIONAL S UM M AR Y
Innovative Marketing Professional with more than 10 years of experience specializing in the management of
strategic, multi-channel, direct response marketing campaigns. Highly analytical with a talent for leading the
development and execution of targeted, revenue-generating strategies. Committed to driving sales and profit
optimization by implementing strategic and tactical marketing communications plans that align company goals
with client needs. Recognized for simultaneously managing multiple brands, properties and products
throughout the United States, Canada and Mexico. Proven success establishing long-lasting relationships with
internal and external stakeholders as the main contact for all campaign initiatives.
Strengths Include:
 Strategic Marketing Plan Development
 Integrated Campaign Management
 Customer Segmentation
 Project Management Oversight
 Performance Analysis
 Relationship Building
 Client Services
 Coaching and Mentoring
 Agency and Client Side Experience
 Paid Search
 Search Engine Optimization (SEO)
 Display Marketing
 Email Marketing
 Social Media
E X PER IENC E
Centric Consulting, Chicago, IL 2016 - 2017
Marketing Strategist
Brainstormed, planned and executed the first National Marketing campaign strategy for the firm, which
specializes in delivering business and technology consulting services. Key accomplishments:
 Established the organization’s 2017 marketing plan, taking into account key business cycles for target
customers as well as business priorities and opportunities.
 Led team through first integrated, digital campaign that incorporated multi-channel messaging, customer
segmentation, communication triggers, and project oversight.
 Managed all aspects of campaign development and execution, including content strategy, editorial calendar
and creative direction.
 Implemented company’s first process for tracking and reporting all marketing activities by leveraging Google
Analytics’ UTM codes.
 Conducted an audit of historical email marketing campaigns to analyze effectiveness and evaluate
opportunities to improve strategy, content and targeting.
Hyatt Hotels, Chicago, IL 2012 - 2016
Regional Director of Field Marketing (2014- 2016)
Field Marketing Manager (2012 -2013)
Provided strategic marketing direction, budget guidance, and day-to-day support for a growing portfolio of 40-
plus, full-service hotels. Accounted for $2.4B in annual revenue with a total marketing budget of more than
$15M. Top revenue-driving projects included:
 Led a three-month, $140K digital marketing campaign for Hawaiian hotels that generated $3.6M in revenue,
and analyzed revenue optimization opportunities to provide recommendations for future scalability across
regions.

2.  Executed a two-month, $45K digital and social marketing campaign designed to shift share to brand.com,
resulting in a 20%increase in direct bookings and 16% decrease in bookings from less profitable third-party
sites.
 Generated $150K in incremental revenue over three months by partnering with Uber to launch a regional,
co-branded promotional offer with 17 Chicago hotels that was marketed through an integrated digital
campaign.
 Launched two new brands in Mexico with key corporate and operational stakeholders to activate internal
and external marketing strategies to generate awareness and bookings.
 Authored a comprehensive local marketing toolkit that provided strategic direction for promotional
guidelines, media placements, target audiences and creative assets.
Starwood Hotels & Resorts, Chicago, IL 2007 - 2011
Field Marketing Manager (2009 - 2011)
Field Marketing Coordinator (2007 - 2008)
Managed all digital marketing channels with responsibility for leading paid search, SEO, social media, email
marketing, external placements and local print marketing initiatives for 20 limited services hotels. Highlights
include:
 Generated a 10:1 ROI or higher for each property by leading strategic marketing campaigns that
incorporated revenue-growth tactics.
 Served as an internal consultant between corporate and hotels, providing support and guidance on client
services, marketing plans and analytics.
 Scored a 20% increase in revenue among targeted segments by creating customized brand websites to build
awareness and increase bookings with government travelers and corporate transient clients.
 Executed a multi-channel national marketing campaign that generated $1M in incremental revenue.
 Conducted post-campaign analysis to provide recommendations for future promotional strategies.
 Saved team 40-plus hours a month by leading a content management system migration of 200 property
websites to a more efficient back-end CMS.
Flying Point Media, New York, NY 2006 - 2007
Search Engine Marketing Coordinator
Led paid search keyword, advertising copy and bid optimization strategies for a book of 30 retail clients.
Responsibilities included:
 Succeeded in achieving ROI goals for clients by providing strict account oversight for more than two million
keywords, which included trafficking keywords and ad copy, analyzing performance, and manually adjusting
bids on Google AdWords, Yahoo Search Marketing, and Microsoft adCenter on a regular basis.
 Ensured account optimization as liaison to search engine representatives and clients.
EDUCATION
Bachelor of Science in Business Administration, Boston University, Boston, MA June 2006
Graduated Cum Laude
Study Abroad Program, Copenhagen Business School, Copenhagen, Denmark
SKILLS
Microsoft Office Suite, Omniture, Google Analytics, Sprout Social, Salesforce, WordPress, Asana