Uploaded 10-27-20

1. Richard K. Brenner 2291 Concord Road ▪ Scotch Plains, NJ 07076 Phone: (908) 502-8130 E-mail: richardkbrenner@msn.com
SEN IO R DI G I T A L MA R K E T ER AN D BU S IN ES S DE VE LO P MEN T L E AD E R
P R O F E S S I O N A L E X P E R I E N C E
BOOMERANG | ACCENTURE INTERACTIVE – MARKETING DIRECTOR – SEM, SEO,
Programmatic and Analytics
Boomerang is the Pharmaceutical division of Accenture Interactive. Boomerang provides
agency services across a full range of digital development and support for national and
international Pharma clients.
Single point of contact for our clients for whom we provide a wide range of services including digital
strategies, campaign development and execution, and a complete suite of custom tracking and
reporting analytics. As a hands-on Digital Marketer, I deliver the innovative integrated solutions to
exceed our client’s goals with impressive returns on ad spend.
Selected Accomplishments:
• Subject matter expert on digital marketing within the Pharma space with deep understanding
of client and governmental regulatory requirements within the US and globally.
• Manage a portfolio of Pharma and non-Pharma clients including; Celgene, Bristol Myers
Squibb, AstraZeneca, Biogen, Novartis, illy Café, and Radisson Hotel Group.
• Designed and executed advanced SEO, SEM and Programmatic packages used throughout
Accenture Interactive, increasing average revenue per client over 20%.
• Exceptional client relationship skills building confidence and year-over-year investment
increases.
• Redesigned monthly reporting that streamlined internal processing, reducing production
time by 50%/month while providing increased value and insights for our clients.
• Expertise across paid and organic marketing efforts has expanded my role internationally and
beyond Pharma working with worldwide clients including Radisson Hotel Group, illy coffee,
and Texas Capital Bank.
ADP – SENIOR MARKETING DIRECTOR
ADP is the largest payroll processor that also offers a full suite of human resource management
solutions.
As ADP’s corporate marketing executive, I design and execute the company’s B2B digital marketing
and lead generation strategy. I work with directly with Google and our agency partners to craft the
business units’ power messaging and optimize it for SEO, content marketing, SEM, paid and organic
social media, display, re-marketing, and mobile.
Selected Accomplishments:
• Managed a $20M SEM and Paid Social budget and drove a 40% increase in lead volume
and 20% reduction in cost-per-lead year-over-year.
• 25% improvement in click-through rates and 30% improvement in conversion rates through
landing page optimization, tighter campaign and keyword management, and balance of
spend on search and display platforms.
• Increase web traffic over 350% over the course of 8 years, including a 700% increase in
SEO leads.
• On-site conversion optimization utilizing customer journey research and A/B testing.

2. LexisNexis - SEARCH ENGINE MARKETING DIRECTOR
Lexis delivers business services to thousands of Law Firms. Lexis Marketing Services include:
Digital Strategy, Web Design, Landing Page Optimization, and Analytics, SEO, PPC, Social Media,
Sales and Customer Support.
I led a team of over 60 SEO and SEM specialists focusing on internet marketing efforts supporting a
growing $30M Agency model. Expertise in: Interactive Marketing, Branding, Paid Search, SEO,
Conversion Optimization, Page Optimization, Lead Generation, Analytics, and Reporting.
Selected Accomplishments:
• Directed a team through a 3-month rapid development process for a critical new product
o Designed and launched a new Lead Generation site: www.Attorneys.com
• Developed in-house SEM campaign that drove over 50,000 monthly visitors translating into
hundreds of monthly leads and more than $500K in first year revenue.
PSE&G - MARKETING MANAGER - APPLIANCE SERVICE
PSE&G is a $12B Fortune 200 Utility Company and New Jersey's largest Gas and Electric providing
service to over two million residential and commercial customers.
I led the division's marketing and business development activity. Managed advertising agency, all in-
house campaign efforts and developed relationships with several strategic third party providers and
business partners. I supervised all sales, marketing, customer service and strategic planning activities.
Selected Accomplishments:
• Grew business from under $30M in annual revenues to surpass $120 million within 7 years.
• Managed $5M marketing mix that included SEM, SEO, Email, Direct Mail and PR.
• Improved segment profitability by 35% through price testing, bundling of products and rolling
out new offers.

3. E D U C A T I O N , S K I L L S , T R A I N I N G A N D A F F I L I A T I O N S
Education
Social Media Certification Rutgers University - Piscataway, NJ
M.B.A. Marketing Seton Hall University - South Orange, NJ
B.A. Applied Psychology University of Illinois - Chicago, IL
Digital Skills
SEO: Hands-on responsibility for numerous SEO campaigns for both B2B and B2C websites. In-
depth understanding of keyword research, on-page and off-page strategies, effective titles and meta
descriptions, alt tags, on-site linking, off-site link building, mobile, tablet and social strategies. Set
KPIs for campaigns and create dashboards and executive reports to track key performance and
ranking metrics using tools including: Moz, Google Analytics, Conductor, SEM Rush, Data Studio,
Omniture and Eloqua.
SEM/GDN: Deep understanding of Google Ads platform and SEM campaign development and
optimization. Weekly meetings with Google support team to review campaigns, betas, and changes to
the platform.
Social Media: Development of paid, earned and owned Social Media. I have created and executed
integrated display advertising and content distribution programs via Social Media platforms as well as
influencers, blogs, and affiliates. Targeted organic and paid experience with Twitter, LinkedIn,
YouTube, SnapChat and Facebook.
Programmatic: Worked with vendors including Zeta, The Trade Desk, DV-360 and others for broad
reach audience targeting, private marketplace ads, and contextual placement for a variety of
awareness campaigns.
Content Marketing: Created and executed overarching content strategy development with persona-
based elements for specific platforms and media channels. In addition to blog and social platforms, I
have worked extensively with distribution partners including Outbrain, Yahoo Streaming, Newscred,
Skyword, and others.
Online Advertising: Outside of the search engine digital efforts, work with relevant industry sites to
promote offers, build brand awareness and establish thought leadership. Current mobile, tablet and
desktop campaigns executions including: Wall Street Journal, Bloomberg, Google, HR Executive, and
LinkedIn.
Link Building: Unique strategist in identifying best link sources and implementation of a staged
distribution approach for each campaign and business effort. Use articles, infographics, press
releases, articles and site content to leverage: Twitter, YouTube, Google+, SlideShare, LinkedIn,
Facebook, Pinterest, professional and local directories in addition to outreach to .edu, .gov and .org
sites. Employ a Local strategy component for Google Places, Yellow Pages, SuperPages, and other
listings for SEO value and to increase reach.
Digital Tools
Google Analytics / Google Search Console / Data Studio – Web Analytics and Data Visualization
Google Ads – SEM advertising and reporting
Conductor / SEMRush – SEO Research
Adobe Analytics – Campaign tracking and on-site performance
Sitecore – Content Management System
Salesforce.com – CRM System
Optimizely – Landing Page Optimization, A/B testing
Radian 6 / Social Studio / Buddy Media – Social distribution, calendar and reporting