A203 Overview Deck


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A203 Overview Deck

  1. 1.
  2. 2. WHO IS AREA203<br />
  3. 3. WHO WE ARE<br />
  4. 4. WHO WE ARE<br />• AREA203 DIGITAL is a performance agency of digital mentors devoted at keeping clients #1 by fusing strategy, analytics, media, and creative offerings to cultivate strong relationships with consumers<br />• Well-seasoned team that collectively helped more than 150 Fortune 500 brands win<br />• Team leads with an average of 15+ years experience working within their departments<br />
  5. 5. WHO WE ARE<br />Top 20 Google Customer &Top 10 Yahoo! / Bing Customer, <br />Managing more than $35MM in annual paid search advertisement, 150 campaigns, over<br />200,000 keywords<br />Only 2 Digital Marketing Agencies Invited<br />
  6. 6. STRATEGIC PARTNERSHIPS<br />• We’ve strategically built relationships with vendors, such as Google, Microsoft, and Efficient Frontier to gain leverage with smaller budgets to maximize media dollars<br />
  7. 7. LOCATIONS<br />
  8. 8. AREA203 APPROACH<br />
  9. 9. AREA203 DEFINITION<br />ar·e·a (n): the whole, measurable extent of a clearly defined plane<br />AREA203 is your digital marketing outfitter. We build a lasting relationship with you that stems from a mutual respect and is geared toward growing your company to its highest potential. Our work is underpinned by a mentorship approach andunconventional, articulate creative that clearly shapes your brand. The digital marketing campaigns we construct support your existing loyal customers, win you new ones, and deploy the latest technology to your advantage. Our finely-tuned analytics predict, execute, and map your campaign’s performance, recalibrating along the way to bring you optimal results.<br />We are greater than design, more significant than strategy – we are the sum of all our parts. We’re more than just a digital agency.<br />
  10. 10. STRATEGY<br />We get to know you and your brand, and we research your current market position. Together, we establish your marketing goals and a clear path to achieve them and even exceed them.<br />Brand<br />TRADITIONAL<br />DIGITAL<br />• Digital Business Strategy<br />• Digital Product Strategy<br />• Channel Strategy<br />• Digital Marketing Strategy<br />• Digital Marketing Plan<br />• User Experience Strategy<br />• Mobile Strategy<br />• Online Measurement & Optimization Strategy<br />• Social Media Strategy<br />Digital<br />Traditional<br />
  11. 11. CREATIVE<br />Our creative department draws on unique people with years of experience and the most current tools to give your brand a voice and personality that will resonate with your consumers.<br />Brand<br />TRADITIONAL<br />DIGITAL<br />• Website Development<br />• Outdoor<br />• Broadcast<br />• Print• Marketing Collateral<br />• Branding<br />• Analytics<br />• Point of Purchase<br />Digital<br />Traditional<br />
  12. 12. DIGITAL MARKETING EXECUTION<br />We then highlight the vital digital points of communication that will increase your brand awareness and reach the most consumers. We not only employ social media, PPC, and SEO, but we understand how consumers interact with each channel and how to best engage them in conversation with your brand. <br />Brand<br />TRADITIONAL<br />DIGITAL<br />• Mobile Advertising<br />• Social Media• Landing Page Optimization<br />• Email Marketing<br />• Search Engine Optimization<br />• Affiliate Marketing<br />• Pay-Per-Click Marketing<br />• Channel Marketing<br />Digital<br />Traditional<br />
  13. 13. AREA203 CASE STUDY<br />
  14. 14. GUATEMALA TOURISM BOARD<br />The client was challenged with a need for expansive growth in their key market against a set of more highly funded competitors (i.e., Mexico, Costa Rico)<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  15. 15. GUATEMALA TOURISM BOARD<br />Proposed Solution: Develop and execute a social media strategy for Guatemala Tourism inclusive of a brand awareness campaign with the following components:<br /><ul><li>Industry-specific landscape assessment </li></ul> <br /><ul><li>Engagement Plan</li></ul> <br /><ul><li>Integration Strategy</li></ul> <br /><ul><li>Metrics and Measurement Strategy</li></ul> <br /><ul><li>Reporting and Optimization</li></ul> <br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  16. 16. GUATEMALA TOURISM BOARD<br />Value* of the INGUAT Facebook page increased by 769% in only60 days.<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitrue social page evaluator tool<br />
  17. 17. GUATEMALA TOURISM BOARD<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitruesocial page evaluator tool<br />
  18. 18. AREA203 WORK EXAMPLES<br />
  19. 19. PACIFICO<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  20. 20. STEINHATCHEE LODGE & MARINA<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  21. 21. MARINA PEZ VELA<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  22. 22. MARINA PEZ VELA<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  23. 23. FOREVER NEW ORLEANS<br />TRADITIONAL<br />DIGITAL<br />Digital<br />Traditional<br />
  24. 24. THANK YOU<br />
  25. 25. SAM ARCHBOLD | SAM.ARCHBOLD@AREA203.COM | 423.591.7500<br /> 1516 RIVERSIDE DRIVE, CHATTANOOGA, TN, 37406<br />