This document outlines a project to create an interactive visualization about the world's dwindling cocoa supply and increasing demand for chocolate. The visualization will calculate outcomes like price increases and potential shortage dates based on the viewer's personal chocolate consumption entered as input. It will personalize large statistics to help viewers understand the issue and their individual connection to it. The project aims to inform those interested in chocolate through an engaging format unlike static infographics by putting numbers in the context of "what this means for me?".

1. PEAK CHOCOLATE
DYNAMIC VISUALIZATION 1
TOM ENGSTRÖM, LUKA JESENŠEK
DECEMBER 2014

2. OVERVIEW
THE STORY
Idea behind the visualisation.
THE CONCEPT
What we aim to do?
Why is it important?
Similar projects
Data sources
THE IMPLEMENTATION
How to do it?
Visual mockup

3. OVERVIEW
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

4. THE WORLD
IS RUNNING
OUT OF
CHOCOLATE.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

5. THE WORLD
IS RUNNING
OUT OF
CHOCOLATE.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

6. COCOA,
THE MAIN INGREDIENT IN
CHOCOLATE,
IS BEING CONSUMED
FASTER
THAN IT CAN BE GROWN.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

7. THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
Source: International Cocoa Organisation

8. WHY?
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
Source: Wikipedia

9. Source: Asia’s Chocolate Craving Paces Global Demand, Bollmberg, 8.10.2013
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

10. THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
Source: World Cocoa Fundation
Source: Euromonitor

11. Source: Chocolate Tempts India's Sweet Tooth, The Wall Street Journal, 8.10.2013
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

12. THE WORLD MAY BE RUNNING
OUT OF CHOCOLATE.
OUR VISUALIZATION
HELPS THE VIEWER
UNDERSTAND WHY.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

13. IT PUTS THE VIEWER
INTO THE STORY.
A MORE PERSONAL APPROACH
BY CALCULATING THE
OUTCOMES BASED ON HIS OWN
CHOCOLATE CONSUMPTION.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

14. THE
STORY
www.bbc.com/earth/story/20141016-your-life-on-earth
THE
CONCEPT
THE
IMPLEMENTATION

15. WHO IS IT FOR?
EVERYONE WHO LIKES
CHOCOLATE, BUT WOULD
OTHERWISE NOT BOTHER TO
LOOK UP THESE STATISTICS.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

16. SIMILAR PROJECTS
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
Annual Cocoa Production by Country 2012/13
interactive map
http://chartsbin.com/view/23008

17. SIMILAR PROJECTS
Cocoa-nomics explained: Unwrapping the chocolate industry
http://edition.cnn.com/2014/02/13/world/africa/cocoa-nomics-explained-infographic/
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

18. SIMILAR PROJECTS
Interactive Map:
Top 20 chocolate consuming nations of 2012
http://www.confectionerynews.com/Markets/Interactive-Map-Top-20-chocolate-consuming-nations-of-2012
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

19. SIMILAR PROJECTS
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
A lot of static infographics
http://visual.ly/search/node?keys=cocoa

20. OUR CONCEPT
Statistics and predictions based on user’s individual input.
Puts the numbers into the perspective
“What this means for me?”
What would happen if everyone ate the same amount of
chocolate as you do?
You can change the amount of chocolate consumed per week,
and see how this influences the projections.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

21. DATA SOURCES
Multiple openly available data sources about world’s
production, supply and consumption of cocoa.
Also some predictions what will happen in the future.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

22. DATA SOURCES
Multiple openly available data sources about world’s
production, supply and consumption of cocoa.
Also some predictions what will happen in the future.
If we have the info of how much cocoa is currently being
consumed worldwide, we can combine this with current
production numbers to estimate price increases, or even when
we might run out of cocoa altogether.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

23. IMPLEMENTATION
The dynamic visualisation part will be built with the D3.js
JavaScript library and embedded to a web page.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

24. THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION

29. MOCKUP
http://landships.wordpress.com/2014/12/12/peak-chocolate-project-
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION
mockup/
Background story:
http://landships.wordpress.com/2014/12/11/can-we-really-run-
out-of-chocolate/

30. CHALLENGES
Projections
Estimating what might happen on the market is difficult
• increasing demand in Asia, but difficult to predict exact
numbers
• new solutions to tackle the issue being developed
(genetically modified crops, …)
• big share of cocoa production depended on Ebola or
similar outbreaks
We just have to assume some things.
THE
STORY
THE
CONCEPT
THE
IMPLEMENTATION