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KEYNOTE

How can brands use today's
tradigital and e-consumer driven
present to create their own future

Alexandru Cernate...
KEYNOTE

How can brands use the present
to create the future

Alexandru Cernatescu
CEO & Co-Founder
Nobody can foresee the evolution of
the sociotechnological landscape
Nobody can foresee the evolution of
the sociotechnological landscape
The convergence of technological and social
insights ...
And this is great!
INNOVATION
Brands can use innovative technology to
empower people, based on their brand
values.
Source: www.nike.com
Consumers’ content constitute more
than 90% of the new internet.
Consumers’ content constitute more
than 90% of the new internet.
So give them the opportunity to create
USER CONSUMER GENERATED CONTENT.
Prepare for
“The maker movement”
Prepare for
“The maker movement”

Sources:
www.shapeways.com
www.Forbes.com
Televisions DO NOT have the power in
the entertainment kingdom anymore.
Stop pretending.
Source:
www.rockstargames.com
Source:
www.Forbes.com
Source:
www.Forbes.com
Create your own audience starting yesterday.
Ride the new waves early on.
Own the channels.
Consumers e-consumers are
involved and integrated, they are
long term and “always on”
The e-consumers are tradigital, and that is how
your advertising should be to speak their own
language.
SO 122 USERS CO-WROTE A SONG WITH THE
CAMPAIGN MESSAGE
THAT VIRALLY REACHED
CLOSE TO 4 MILLION ROMANIANS
THANK YOU.
QUESTIONS?

Alexandru Cernatescu
CEO & Co-Founder

BOOTH 88-90
Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?
Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?
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Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?

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Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?

  1. 1. KEYNOTE How can brands use today's tradigital and e-consumer driven present to create their own future Alexandru Cernatescu CEO & Co-Founder
  2. 2. KEYNOTE How can brands use the present to create the future Alexandru Cernatescu CEO & Co-Founder
  3. 3. Nobody can foresee the evolution of the sociotechnological landscape
  4. 4. Nobody can foresee the evolution of the sociotechnological landscape The convergence of technological and social insights in the creation, construction and use of artifacts is sociotechnology.
  5. 5. And this is great!
  6. 6. INNOVATION
  7. 7. Brands can use innovative technology to empower people, based on their brand values.
  8. 8. Source: www.nike.com
  9. 9. Consumers’ content constitute more than 90% of the new internet.
  10. 10. Consumers’ content constitute more than 90% of the new internet.
  11. 11. So give them the opportunity to create USER CONSUMER GENERATED CONTENT.
  12. 12. Prepare for “The maker movement”
  13. 13. Prepare for “The maker movement” Sources: www.shapeways.com www.Forbes.com
  14. 14. Televisions DO NOT have the power in the entertainment kingdom anymore. Stop pretending.
  15. 15. Source: www.rockstargames.com
  16. 16. Source: www.Forbes.com
  17. 17. Source: www.Forbes.com
  18. 18. Create your own audience starting yesterday. Ride the new waves early on. Own the channels.
  19. 19. Consumers e-consumers are involved and integrated, they are long term and “always on”
  20. 20. The e-consumers are tradigital, and that is how your advertising should be to speak their own language.
  21. 21. SO 122 USERS CO-WROTE A SONG WITH THE CAMPAIGN MESSAGE THAT VIRALLY REACHED CLOSE TO 4 MILLION ROMANIANS
  22. 22. THANK YOU. QUESTIONS? Alexandru Cernatescu CEO & Co-Founder BOOTH 88-90

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