Brand ExtensionsThat Worked, or Not           Dr. Augustine Fou           http://linkd.in/augustinefou           February ...
Worked WellFebruary 9, 2013   2
AltoidsCuriously Strong Fruit SoursFebruary 9, 2013               3
Taco BellDoritos LocosFebruary 9, 2013   4
StarbucksCoffee Ice Cream and LiqueurFebruary 9, 2013               5
Ocean SprayDried Cranberries and other fruitsFebruary 9, 2013                     6
Didn’t WorkFebruary 9, 2013   7
Arizona Iced TeaNachos ‘n Cheese DipFebruary 9, 2013       8
VirginWater PurifierFebruary 9, 2013   9
SamsoniteOuterwearFebruary 9, 2013   10
Dr PepperMarinadeFebruary 9, 2013   11
Paula DeanKid’s FurnitureFebruary 9, 2013   12
ZippoThe Women’s PerfumeFebruary 9, 2013      13
LifeSaversSodaFebruary 9, 2013   14
NikeDeodorantFebruary 9, 2013   15
So What?         “Many brands have attempted to extend their         brands into lucrative new categories, some         su...
Dr. Augustine Fou – Agency Czar   “I advise brands on using insights   from digital to speed innovation,   product develop...
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Brand Extensions That Work Others That Failed by Augustine Fou

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Using digital channels and ecommerce brands can now test concepts quickly to determine what will likely work before huge amounts of money are spent on distribution and marketing.

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Brand Extensions That Work Others That Failed by Augustine Fou

  1. 1. Brand ExtensionsThat Worked, or Not Dr. Augustine Fou http://linkd.in/augustinefou February 9, 2013.
  2. 2. Worked WellFebruary 9, 2013 2
  3. 3. AltoidsCuriously Strong Fruit SoursFebruary 9, 2013 3
  4. 4. Taco BellDoritos LocosFebruary 9, 2013 4
  5. 5. StarbucksCoffee Ice Cream and LiqueurFebruary 9, 2013 5
  6. 6. Ocean SprayDried Cranberries and other fruitsFebruary 9, 2013 6
  7. 7. Didn’t WorkFebruary 9, 2013 7
  8. 8. Arizona Iced TeaNachos ‘n Cheese DipFebruary 9, 2013 8
  9. 9. VirginWater PurifierFebruary 9, 2013 9
  10. 10. SamsoniteOuterwearFebruary 9, 2013 10
  11. 11. Dr PepperMarinadeFebruary 9, 2013 11
  12. 12. Paula DeanKid’s FurnitureFebruary 9, 2013 12
  13. 13. ZippoThe Women’s PerfumeFebruary 9, 2013 13
  14. 14. LifeSaversSodaFebruary 9, 2013 14
  15. 15. NikeDeodorantFebruary 9, 2013 15
  16. 16. So What? “Many brands have attempted to extend their brands into lucrative new categories, some successfully, others not so much. Using digital channels and ecommerce brands can now test concepts quickly to determine what will likely work before huge amounts of money are spent on distribution and marketing.” - Dr. Augustine Fou- 16 - Augustine Fou
  17. 17. Dr. Augustine Fou – Agency Czar “I advise brands on using insights from digital to speed innovation, product development and testing, and also improve all marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouFebruary 9, 2013 17 acfou@mktsci.com

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