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The Ten Dictums of User Experience (UX) Design – John Kuefler

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Ten guidelines for applying user experience (UX) design best practices to your digital project.

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The Ten Dictums of User Experience (UX) Design – John Kuefler

  1. 1. © 2013 John Kuefler The Ten Dictums of User Experience Design
  2. 2. © 2013 John Kuefler
  3. 3. © 2013 John Kuefler
  4. 4. © 2013 John Kuefler
  5. 5. © 2013 John Kuefler IRemember that she is the user, and thou art not
  6. 6. © 2013 John Kuefler IIThou shalt understand that thy view is not her view
  7. 7. © 2013 John Kuefler IIThou shalt understand that thy view is not her view
  8. 8. © 2013 John Kuefler IIThou shalt understand that thy view is not her view
  9. 9. © 2013 John Kuefler IIILess shall be more
  10. 10. © 2013 John Kuefler IVThou shalt seek, but not covet novelty
  11. 11. © 2013 John Kuefler VThy guiding light shall be intuitiveness
  12. 12. © 2013 John Kuefler VIYou shall provide affordance, mapping, feedback, a good conceptual model and forcing functions
  13. 13. © 2013 John Kuefler VIIRemember thy home page is not the front door to thy website, rather Google is thy front door
  14. 14. © 2013 John Kuefler VIIRemember thy home page is not the front door to thy website, rather Google is thy front door
  15. 15. © 2013 John Kuefler VIIIAccessibility shall not be seen as an albatross around thy neck 2009 ADA statistic from 2005 US census report $200 billion annually 54 million adults in U.S. ‣ 15% of the world’s population lives with a disability.1 20% of the U.S. population will be over 65 in 2030, experiencing some level of impairment.2 (1) World Health Organization; (2) U.S. Department of Labor
  16. 16. © 2013 John Kuefler IXThou shalt prototype, test, iterate and retest, until all is well
  17. 17. © 2013 John Kuefler XIf the user is befuddled, it is thou who art at fault, not she
  18. 18. © 2013 John Kuefler Does UXD kill creativity?
  19. 19. © 2013 John Kuefler Functional + Innovative = Genius
  20. 20. © 2013 John Kuefler Design is not just what it looks like and feels like. Design is how it works.” “
  21. 21. © 2013 John Kuefler User experience design has become just as important as the concept.” “ Perry Fair Chief Creative Officer JWT Atlanta, Dallas & Houston
  22. 22. © 2013 John Kuefler ‣ adoption ‣ conversion rates ‣ ease of use ‣ satisfaction ‣ Transactions ‣ product sales ‣ Traffic ‣ Retention ‣ Conversion ‣ market share ‣ brand equity Improves ‣ development costs ‣ development time ‣ redesign costs ‣ maintenance costs ‣ user errors ‣ learning time ‣ support costs ‣ training costs ‣ bounce rates ‣ brand damage ‣ frustration Reduces Business case for UXD
  23. 23. © 2013 John Kuefler
  24. 24. © 2013 John Kuefler

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