Fys Session 2 Trends

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Introduction on social media

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Fys Session 2 Trends

  1. 1. The changing media landscape The rise of social media FYS – 22 september 2009
  2. 2. Agenda 1. History of media development 2. Drivers of the social media revolution 3. Suggestionsfororganizations
  3. 3. GIMMICK – MIRROR - ART
  4. 4. 1997-2004: USERS AS PASSIVE CONSUMERES
  5. 5. THEY START MAKING AWESOME CONTENT
  6. 6. THEY START TO ORGANISE
  7. 7. THEY STARTED TO EXERCISE POWER
  8. 8. THE EIGHT DRIVERS OF THE WEB2.0 REVOLUTION
  9. 9. PERVASIVENESS OF REPORTING TOOLS 1. UBIQUITY OF REPORTING TOOLS
  10. 10. UBIQUITY OF REPORTING TOOLS
  11. 11. AND MARKETERS KNOW
  12. 12. LEADING TO BIZAR TRAVELING STORIES (youtube)
  13. 13. 3. SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA
  14. 14. SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA
  15. 15. 4. THE WEB GETS MOBILE
  16. 16. A NICE HOUSE APP.
  17. 17. EXCHANGING BUSINESS CARDS
  18. 18. 5. THE MASHABLE WEB
  19. 19. INSPIRATION NEEDED?
  20. 20. 6. THE POWER OF NETWORKED PEOPLE
  21. 21. 8. TAPPING INTO THE WEALTH OF NETWORKS
  22. 22. SOCIAL CAPITAL
  23. 23. CREATIVE CAPITAL
  24. 24. FINANCIAL CAPITAL
  25. 25. PASSION CAPITAL
  26. 26. PASSION CAPITAL
  27. 27. INSPIRATION!
  28. 28. ALL SONGS IN ITUNES WERE SOLD AT LEAST ONCE
  29. 29. WHAT DOES THIS MEAN FOR ORGANIZATIONS? 3 DO’S
  30. 30. 1. CONSUMER DECIDES RELEVANCE OF MESSAGES
  31. 31. FACTS • 85% of the consumers: a top rank in Google means a top brand • 90% of all usersdo not look behind page 1 • 77% of all usersfind a page through a search engine
  32. 32. THE FACTS
  33. 33. 2. DON’T SHOUT: LISTEN AND HAVE A CONVERSATION
  34. 34. Mystarbucksidea STARBUCKS: registeredusersgive are asked to leave behind ideasonnewproducts GOAL? • Innovation • Feedback
  35. 35. StrategybehindLego Factory Bron: Sophie Jenkins
  36. 36. DUTCH EXAMPLES DUTCH EXAMPLES… KLM : http://www.klmbluelab.nl Postbank: http://futureeyes.web- log.nl/mijn_weblog/2006/11/postbank_c ocrea.html
  37. 37. 3. LEARN TO MONITOR AND PARTICIPATE
  38. 38. On september 13 2004 someonepostsanarticle onhispersonal website…
  39. 39. Result….
  40. 40. The mentos cola geyser Supposeyou are a Coke spokeswoman Susan McDermott in communicationoffice to WSJ: “We would hope people want r at thantryexperimentswithit.” Coca Cola. drink (Diet Coke) more Howwouldyourespo Later: The Poetry in Motion Challenge nd?
  41. 41. Questions?
  42. 42. Presentationcanbefoundathttp://www.slidesh are.net/igorterhalle

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