BRAAT Musik/Universal Music Group International Recording Artist Pop Star MAIR 2013 National RENEWABLE ENERGY Pride Tour March – November 2013 Partnership Package
Who is MAIR?The Story Of... A POP WHITE GIRLHey! My name is MAIR and this is my story: the story of a Pop WhiteGirl. Now, Allow Me To Re-Introduce Myself!The year is now 2013 and as I look back on my entrance to the musicindustry in 2009, I realize that I was just a kid dealing with a lot self-esteem issues, a dysfunctional family, the loss of friends, and anuncertain future. The release of my first EP under BraatMusik/ADA/WMG in the summer of 09 was an incredibleaccomplishment for me, but it was also a clear depiction of the state ofmind I was in at the time, which prompted me to name the project- Who Am I? Each song on the EP derived from a deep place because Iwas still growing and discovering who MAIR was as a person, withsongs like "Mary Alice", "Hey Hey", "The Writings On The Wall", and "IWonder". My fifth and most successful single fromthe Who Am I? EP, "Bang Bang" (Braat Musik/WEA/WMG), kicked
off my Suburban Thug’Ncampaign in 2010. Ireleased my debut full-length album, Allow MeTo Re-IntroduceMyself (BraatMusik/INGrooves/Fontana/Universal MusicGroup) in December of2012. Its a mix-tapestyled album with 19original bangersincluding previouslyreleased tracks fromWarner Music Group;and 14 select studioleaks never heardbefore, that Iverecorded since the ageof sixteen. Theidea behind this album is to re-introduce myself to the fans that havegrown with me over the years and introduce myself to new fans bygiving my audience an album that allows them to see where I camefrom, where I am now and where Im going. In 2013, welcome my newMair-in-Monroe look! I have always been such a tomboy that I neverfelt right being sexy for the public, but now I am comfortable enough inmy own skin to realize that I dont need to be so afraid of my sexappeal. Needless to say, I have ditched my colorful, crazy hairdos andgone back to my Blond Ambition roots while still keeping it funky andoh-so-totally MAIR, rockin’ my signature custom kicks, remixed malltrends, and the best part of every ensemble: swingin’ lots of jewelry!Surprisingly, the bulk
of my popularity was gained from my unique style and myapproachable personality, which was the basis of my simple yeteffective grassroots marketing campaign which gave me new insight forwhat kids really want to see, hear, say, and how they feel.I now understand myself- MAIR the artist, as I continue to understandmy purpose. I am still young, but much wiser, confident, and I amconsistent with my brand messaging. The title of my upcoming album in2013 is the continuation of the journey which began with my 2009 EPWho Am I?, only this time I know who I am- A Pop White Girl! Simple,direct, and true, "Yeah Im a pop white girl, but not your average popwhite girl!" LOL.Pop White Girl (Braat Musik/Fontana/INGrooves/UMG) is scheduled forrelease in the Summer/Fall of 2013. It is an incredible project that I hadfull creative control over. This record is a complete cross of genres,mixing Rock, Dance, Electronic, and Dub Step with my signature HipHop, D&B, Pop sound. I really dove into this project by locking myself inthe studio and connecting with my songwriting and production skills,creating extremely eclectic material; with songs like “Not A Dream,”“Twizted Signalz,” “Problem,” and my personal favorite- “What Am IDoing Here.” One of the unique qualities this album possesses is thateach banger is intertwined with NWA inspired skits, which allow me toreally hone my story-telling skills.Now that you have had a glimpse of where Ive been and where Iintend to go, I hope that you look forward to hearing more about me asI position Pop White Girl as one of the most powerful digital marketingcampaigns used by any artist to date. Pop White Girl will be availablevia digital download cards on my Pop White Girl app,
coming soon available for allAndroid and Apple devices, andthrough all of my printed andvideo material (i.e. posters,pictures, commercials, etc.) usingthe new BlippAR technology,allowing fans and consumers tonot only download my album, butto interact with me in my very ownvirtual world. The Pop WhiteGirl campaign is going tocompletely revolutionize the wayartists interact with their fans, andI am even more confident inpredicting that this pop white girlwill soon be known as “Best NewArtist,” come Grammy time."See me later!"www.popstarmair.com
About the TourNo stranger to life’s ups and downs, MAIR’s 2013 NationalRenewable Energy Pride Tour will instill a sense of self-acceptance,pride, and community involvement in her fans. With the recentinflux of suicides due to bullying, the current political landscape as itpertains to same-sex marriage and the erupting gun violence inschools; MAIR named her tour “Renewable Energy.” Featured on herupcoming Pop White Girl album, the Renewable Energy electro-popsong preaches self acceptance, anti-bullying & diversity whileserving as an anthem encouraging its listeners to stand up and staystrong in the face of adversity and depression.
Tour DatesDC Fashion Week − Washington, DC February 23, 2013Winter Party – Miami, FL March 09, 2013Pride Fest South Florida − Miami, FL March 11, 2013Paradox Ent. Complex − Baltimore, MD March 16, 2013Cherry Weekend − Washington, DC April 06, 2013Miami Beach Gay Pride − Miami, FL April 13, 2013Dallas Purple Party − Dallas, TX April 27, 2013Long Beach Pride – Long Beach, CA May 18, 2013Matinee Vegas – Las Vegas May 19, 2013Capital Pride – Washington, DC May 29, 2013Wonder World – Orlando, FL June 02, 2013Pride Fest – Key West, FL June 5, 2013Boston Pride − Boston, MA June 9, 2013New Orleans Pride – New Orleans, LA June 22, 2013Chicago Pride − Chicago, IL June 28, 2013New York Pride − New York, NY June 29, 2013Harlem Pride − New York, NY June 29, 2013Seattle Pride Fest − Seattle, WA June 30, 2013San Francisco Pride − San Francisco, CA June 30 2013Gay Party – Provincetown, MA July 1, 2013Black Pride − Los Angele, CA July 3, 2013San Diego Pride – San Diego, CA July 12, 2013Tropical Heat – Key West, FL August 18, 2013Ptown Carnival − Provincetown, MA August 20, 20103Southern Decadence − New Orleans, LA August 28, 2013Splash Days – Austin, TX August 31, 2013Orlando Pride − Orlando, FL October 1, 2013Gay Day Anaheim – Anaheim, CA October 4, 2013Atlanta Pride – Atlanta, GA October 12, 2013Palm Springs Pride – Palm Springs, CA November 2, 2013•More dates to be added
Partnership OpportunitiesThe 2013 National Renewable Energy Tour offers three (3)partnership levels: Energy, Who Am I & Allow Me to Re-IntroduceMyself Partners, AND a special MAIR’S Red Carpet Step & Repeatpartnership. Each package is designed to leverage the tour’sintegrated marketing & media visibility, maximizing your brand.Partnership components include: Category exclusivity Co-Branded tour signage (Stage Graphics) Co-Branded promotional collateral (Website, Flyers, Posters) Co-Branded media, public & community relations (Global & Local) Product sampling and/or information distributionCUSTOM Partnerships:All items below can be customized; we specialize in brandingpartnerships.Contact us at (202) 642-3221 for further discussion. March 16, 2013 – November 3, 2013 (exact dates are subject to change) 35 dates Average of 60,000 + attendance per event
Partnership OpportunitiesENERGY Partner − $150,000.001. Category exclusivity2. 50,000 co-branded album download cards (credit card-style CDs)3. 10,000 co-branded t-shirts4. 5-7 days of radio ads (depending on the market)5. Press release announcing national partnership & representation in all releases6. Co-branded tour signage & promotional collateral: a. Wrapped Tour Bus b. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your Logo c. Red Carpet Step & Repeat – Your Logo d. Show Stage Graphics – Your Logo e. Tour Website – Your Logo7. Booth at each date (partner must provide reps & travel not included)8. Tour MC acknowledges your partnership at every event9. 728x90 or 300x250 Banner ad on tour website, MAIR official website and BRAAT Musik/Universal websites (provided by partner)10. Promotional flyer distributed at each date (partner to provide flyers)11. Promotional item distributed to attendees at each date12. Partner “Thank You” from stage at each date13. 60-second commercial spot aired twice per night in each market (as applicable)14. Logo/mention included in e-blasts about tour to national list15. Sponsorship listed in multiple social media outlets16. Call of action button on MAIR’s official BlippAR (see included BlippAR information).
Partnership OpportunitiesWHO AM I? Partner − $100,000.001. 50,000 album download cards (credit card-style CDs)2. 10,000 co-branded t-shirts3. Press release announcing national partnership & mention inall releases4. Logo on tour signage & promotional collateral: a. Logo on wrapped Tour Bus b. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your Logo c. Red Carpet Step & Repeat – Your Logo d. Show Stage Graphics – Your Logo e. Tour Website – Your Logo5. 300x250 Banner ad on tour website, MAIR official websiteand BRAAT Musik/Universal websites (provided by partner)6. Promotional flyer distributed at each date (partner to provideflyers)7. Promotional item distributed to attendees during each date8. Partner Thank You from stage at each date9. 30-second commercial spot aired twice per night in eachmarket (where avail)10. Logo/mention included in e-blasts about tour to national list11. Sponsor listed in multiple social media outlets
Partnership OpportunitiesALL ME TO RE-INTRODUCE MYSELF Partner − $75,000.001. 25,000 album download cards (credit card-style CDs)2. 5,000 co-branded t-shirts3. Press release announcing national partnership & mention in all releases4. Logo on tour signage & promotional collateral: a. Logo on wrapped Tour Bus b. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your Logo c. Red Carpet Step & Repeat– Your Logo d. Show Stage Graphics – Your Logo e. Tour Website – Your Logo5. Company partnership mention on tour website, MIAIR official website and BRAAT Musik/Universal websites (provided by partner)6. Promotional flyer distributed at each date (partner to provide flyers)7. Promotional item distributed to attendees at each date8. Partner Thank You from stage at each date9. Logo/mention included in e-blasts about tour to national list10. Sponsor listed in multiple social media outlets
Partnership OpportunitiesMAIR’S RED CARPET STEP & REPEAT Partner − $10,000.00In the same fashion as the red carpets that line the GRAMMYAwards or Academy Awards, fans will be invited to take theirpicture with MAIR against a step and repeat comprised ofthe sponsors’ logos. These photos will be treasured items forthe tour attendees, and are likely to be posted and archivedon the social media sites of global fans, including Facebook,Twitter and more.This innovative partnership propels the artist with the fansattached through a globalized social media, creating agreater demand for the artist and therefore your brand- anoutstanding opportunity for your brand. 1. Logo placement on tour Red Carpet Step and Repeat set up for official photos with artist 2. Red Carpet Step and Repeat will be a MAIN attraction on site, as well as your brand promoted consistently from the stage. 3. As an added bonus, your logo can be included in MAIR’s virtual red carpet picture accessible through the BlippAR app (see included BlippAR info).
What is BlippAR?Blippar is the world’s leading visualdiscovery application/platform andan exciting new content medium toempower brands and media ownersto better engage with consumers.Blippar transforms physical imagesinto interactive experiences thatconsumers proactively request andpull directly via their mobile devices.See demo videos here.In the first year since it’s launch, Blippar has won numerous awards for best-of-breed tech and a savvy creative, marketing-led approach and haveworked with many of the world’s leading brands including L’Oreal,Budweiser, Nestle, Unilever, Sony, Nike, Clinique, Dominos and manymore. What Is BlippAR?Blippar is a single lens to unlock the static world around us through thepowerful use of the fun new verb to ‘blipp’. No one wants a different appfor every mag they read, every beer they drink, and at every store theyshop. For this new behavior, using a single platform and fun verb makesperfect sense and builds a cumulative, excitable audience who can beproactively marketed to across media owner titles and high-profile brandcampaigns. The Blippar platform currently consists of 1.5 million users(Nov’12) – the largest singularly acquired visual discovery/ AR audience inthe world and growing at a phenomenal rate. Due to our single-lens model,we watch and learn from every campaign, recycling knowledge for continualconversion improvement – and as such, we enjoy the highest conversionrates in the industry: as high as 10% reader conversion for publishers andover 0.25 million unique interactions for brands.
About LLEWMORC Agency: www.llewmorcagency.comLLEWMORC Media & Production Agency (LLEWMORC Agency), a fullservice boutique marketing firm specializing in media, publicrelations, events management/production, small/start-up businessdevelopment, product development/artist management, crisismanagement and advertising, has quickly become a powerhouse inits industry earning the respect of it contemporaries, many of whomhave been in the industry for decades.Maintaining practice areas in fashion, arts & culture, music, nightlife& entertainment, restaurant & dining, business, politics,nonprofit/philanthropic/community organizations andcelebrity/high-profile individuals, LLEWMORC Agency is known forimplementing creative, bold and customized public relations &marketing programs designed to impact a client’s specific businessgoals and objectives. LLEWMORC Agency is a subsidiary ofDRAWOH LLEWMORC Omnimedia, Inc, www.dlomedia-inc.com
2013 Renewable Energy Pride Tour Partnership FormDate: _________________Contact Information:Business Name:______________________________________________________Street Address:_______________________________________________________City: ______________________ State:___________ Zip Code: ___________Contact (First & Last Name)_____________________________________________Contact Phone: _________________________ Fax: ________________________Email: __________________________ Website: ___________________________Please indicate partnership level below:_____ENERGY Partner* ($150,000.00)_____WHO AM I? Partner($100,000.00)_____ALLOW ME TO RE-INTRODUCE MYSELF Partner ($75,000.00)_____MAIR’S RED CARPET STEP AND REPEAT Partner ($10,000.00)* ENERGY Partners are industry exclusive
Please indicate method & format of artwork/advertisement submission:_______Artwork/Advertisement Attached------Artwork/Advertisement will be sent by _______ Digital Format (Jpeg, PDF, etc.)BILLING INFORMATION:Company or Individual to be billed: ____________________________________Billing Address (if different): _________________________________________City: _________________________ State: __________ Zip Code: __________(Checks made payable to BRAAT Media Group, Inc.)Check in the amount of: _________Please charge my credit card in the amount of: _______Name on Card: ____________________________________________________Credit Card Type _____ Visa _____ MC _____ AMEX Other: _____________Card Number: ____________________________ Exp: _____ CVC: __________AUTHORIZER: Print: _______________________________________________Sign: ___________________________________ Date: _________ E-MAIL or MAIL THIS COMPLETED FORM TO: LLEWMORC Media & Production Agency c/o Howard N. Cromwell, President 1711 Florida Avenue, NW, 2nd Floor Washington, DC 20009 email@example.com