2. WHAT IS TMR?
• TMR – THE MUSIC RANGE.
• PURPOSE – CREATE A PITCH & PRINT BASED MUSIC MAGAZINE.
VENUES, ARTISTS/BANDS AND GENRES. FRONT COVER AND DOUBLE
PAGE SPREAD.
5. FONTS
• LOTS OF DIFFERENT TYPES OF FONTS.
• YOU HAVE TO MAKE SURE YOU US THE CORRECT
FONT.
• THE FONTS HAVE TO BE APPROPRIATE FOR THE
GENRE.
6. TARGET AUDIENCE
• TWO TYPES – PRIMARY AND SECONDARY TARGET AUDIENCE.
• PRIMARY:
• AGE GROUP – 20-35. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – HIGH. SOCIO-ECONOMIC – MIDDLE CLASS & WORKING CLASS.
• SECONDARY:
• AGE GROUP – 16-20. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – LOW. SOCIO-ECONOMIC – MIDDLE CLASS.
7. MARKETING METHODS.
• ADVERTISEMENT – SHOPS, NEWSAGENTS, MUSIC
SHOPS, SUPERMARKETS.
• PRICE - £3.50.
• FREE CD EVERY MONTH.
• ORDER ONLINE AT OUR WEBSITE – WWW.TMR.ORG.UK
• FREE PDF OF THE MAGAZINE SENT TO YOU AFTER YOU
SIGN UP!
• CD AVAILABLE FOR DOWNLOAD ON OUR WEBSITE.
• PROMOTION – LOCAL SHOPS AND TRAIN STATIONS.
