Jazz World (JW) is a music magazine that features bands and artists performing in venues across North London. It aims to create a print-based magazine covering various venues, artists, genres, and include a front cover and double page spread. The target audience is people aged 16-30 from mixed ethnic and socioeconomic backgrounds. Marketing methods include advertisements in shops and music venues, an online website where past issues and music can be downloaded, and in-store promotions. Legal and ethical considerations are ensuring copyright compliance and using environmentally friendly paper.

1. By Lucy
Summers

2. WHAT IS JAZZ WORLD?
• JW – STANDS FOR JAZZ WORLD AND IS A MUSIC MAGAZINE THAT
FEATURES BANDS/ARTISTS FROM DIFFERENT VENUES IN NORTH
LONDON.

3. PURPOSE
• PURPOSE – CREATE A PITCH & PRINT BASED MUSIC MAGAZINE. VENUES,
ARTISTS/BANDS AND GENRES. FRONT COVER AND DOUBLE PAGE SPREAD.

4. SKETCHED LAYOUTS
• Sketched layouts – Front cover & double page spread.

6. FONTS
• LOTS OF DIFFERENT TYPES OF FONTS.
• YOU HAVE TO MAKE SURE YOU US THE CORRECT
FONT.
• THE FONTS HAVE TO BE APPROPRIATE FOR THE
GENRE. Springtime
daydream
Edmund
QuickNuuk
Farewell Angelina

7. TARGET AUDIENCE
• TWO TYPES – PRIMARY AND SECONDARY TARGET AUDIENCE.
• PRIMARY:
• AGE GROUP – 20-30. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – HIGH. SOCIO-ECONOMIC – MIDDLE CLASS & WORKING CLASS.
• SECONDARY:
• AGE GROUP – 16-20. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – LOW. SOCIO-ECONOMIC – MIDDLE CLASS.

8. MARKETING METHODS.
• ADVERTISEMENT – SHOPS, NEWSAGENTS, MUSIC
SHOPS, SUPERMARKETS.
• PRICE - £3.50.
• FREE CD EVERY MONTH.
• ORDER ONLINE AT OUR WEBSITE –
WWW.JAZZWORLD.ORG.UK
• FREE PDF OF THE MAGAZINE SENT TO YOU AFTER YOU
SIGN UP!
• CD AVAILABLE FOR DOWNLOAD ON OUR WEBSITE.
• PROMOTION – LOCAL SHOPS AND TRAIN STATIONS.

9. COMPETITION.

10. LEGAL AND ETHICAL ISSUES.
• ETHICAL – RECYCLABLE PAPER – ENVIRONMENTALLY FRIENDLY.
• LEGAL – COPYRIGHT. RUDE/ RACIST COMMENTS.