6. FONTS
• LOTS OF DIFFERENT TYPES OF FONTS.
• YOU HAVE TO MAKE SURE YOU US THE CORRECT
FONT.
• THE FONTS HAVE TO BE APPROPRIATE FOR THE
GENRE. Springtime
daydream
Edmund
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Farewell Angelina
7. TARGET AUDIENCE
• TWO TYPES – PRIMARY AND SECONDARY TARGET AUDIENCE.
• PRIMARY:
• AGE GROUP – 20-30. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – HIGH. SOCIO-ECONOMIC – MIDDLE CLASS & WORKING CLASS.
• SECONDARY:
• AGE GROUP – 16-20. GENDER – MIXED. ETHNICITY & RACE – MIXED. SPENDING
POWER – LOW. SOCIO-ECONOMIC – MIDDLE CLASS.
8. MARKETING METHODS.
• ADVERTISEMENT – SHOPS, NEWSAGENTS, MUSIC
SHOPS, SUPERMARKETS.
• PRICE - £3.50.
• FREE CD EVERY MONTH.
• ORDER ONLINE AT OUR WEBSITE –
WWW.JAZZWORLD.ORG.UK
• FREE PDF OF THE MAGAZINE SENT TO YOU AFTER YOU
SIGN UP!
• CD AVAILABLE FOR DOWNLOAD ON OUR WEBSITE.
• PROMOTION – LOCAL SHOPS AND TRAIN STATIONS.
Price
change
d