Our Expert Anup Surendran, VP Product and Engineering at QuestionPro, with his unique experience in selling solutions to Fortune 100 companies, has developed “A 7 Step Framework For Building Amazing Products With Your Customers” In the webinar also joined another product expert Eric Boduch, founder of Pendo.io providing advice on customer satisfaction and product adoption to help meet your business growth rates

2. People want to
be heard and to
contribute

3. The Customer
Centric Agenda
Observe
Purpose
Transparency
Ideate
Motivate
Accountable
Loveable

4. Basic Inputs
Observe Instead
Active vs Passive
Early Validation
(Pain Killers working?)
The Business Case Fallacy

5. Observe
Not Just Qualitative
Get data on how your users are actually
using your product
Use that data to make decisions

7. Always On
Capture everything your users do
No one knows exactly what data they need
Capture it all, even if you don’t use it right now

9. Purpose
Understanding Journey
Move from Good enough to Great

11. Commit and follow up
Don’t commit and let them
know why
Explain intent
Transparency

12. Co-create with customers
Selection criteria
Ideate

14. Motivate

15. Different teams - customer centric accountability
Accountable

16. Loveable
Keeping Users at the
Heart of the Product

17. A loveable product is not just a collection of features and
functions
A whole product experience includes on-boarding, educating,
and informing users to make them successful
Connect with your users where they work (your platform)
Loveable

20. Founder and Board
member
VP, Product and
Engineering
@pendoio @questionpro