To begin with, the products which I produced (film
trailer, film poster and magazine front cover) generally
all followed t...
My trailer mainly conforms to the codes and
conventions of existing horror trailers. However some
of these conventions wer...
Structure of the trailer
My product Existing product
At the start of The Unborn trailer we are immediately introduced to t...
Lighting and Colour
My product Existing product
Lighting is a crucial part in any horror film trailer to establish mood an...
Sound including any
dialogue used
My product Existing product
• Voiceover narration
• Non-diegetic audio
• Sound FX to enh...
Legal/organisational
issues
My product Existing product
Any film being released in the UK is awarded an age certification ...
Production company
My product Existing product
Just like in The Unborn trailer I added the production company’s logo
about...
Editing
My product Existing product
• Fade-to-black/white and
blur transitions
• Jump-cuts
• Video filters (special effect...
Main Protagonist
My product Existing product
Although my film is targeted towards all ethnicities, for the ‘desired’ look
...
Film title
My product Existing Product
Having the film title in the trailer is crucial as that is what’s being
advertised(...
Release date
My product Existing product
The release date is essential in informing audiences when the film will be
out pu...
Length of trailer
The conventional length of a trailer is about 2-3
minutes long. Therefore its very important to establis...
My poster conforms to the forms and conventions of
existing film posters. Film posters are another form of
film promotion....
The three film posters which I analysed all had a portrait orientation. Although
it is not completely unconventional, I de...
Main Image
The main image is the first thing audiences or passer-
by’s see, therefore needs to be eye-catching,
appealing ...
Title
Existing product
My product
The title is a generic convention of a film poster. It is one of the main focal
points o...
Actors/Actresses
My product
Generally the names of actors are presented
on film posters when actors are well known
celebri...
Taglines
My product
Existing product
Taglines are used to help promote the product
being advertised in this case the film....
Date and Credits
My product
Existing product
I followed the generic codes and conventions of a
film poster by adding the r...
My magazine cover conforms to the forms and
conventions of existing film magazines by following the
generic house style. F...
Following the conventions
Masthead is presented in
the conventional Empire
font in the largest font size
and top third of ...
Conventions I challenged
Existing product
My product
The buzz word ‘exclusive’ I used as a
unique selling point for my mag...
Unique selling point
(USP)
Most magazines use a USP to attract a mass
audience and to potential consumers. I used a puff
(...
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Evaluation Q1 -In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Evaluation Q1 -In what ways does your media product use, develop or challenge forms and conventions of real media products?

  1. 1. To begin with, the products which I produced (film trailer, film poster and magazine front cover) generally all followed the generic forms and conventions of real media products. This is because I conducted a sufficient and thorough amount of primary and secondary research into forms and conventions of similar media products. I made sure to analyse a minimum of three products for each the trailer, magazine cover and poster to ensure I maximized my background knowledge and what characteristics are necessary before creating my own. Doing so gave me a clear understanding of what to include in each of my products. Additionally all my products were based on the horror genre which also narrowed down my research.
  2. 2. My trailer mainly conforms to the codes and conventions of existing horror trailers. However some of these conventions were also challenged in order to produce my trailer from a more creative approach to match the narrative. Some general forms and conventions of a film trailer are: film title and release date, edits such as transitions, SFX, non-diegetic and diegetic music, overlay text and voiceovers. To address these similarities or any changes I will compare my trailer to The Unborn trailer as the real media product.
  3. 3. Structure of the trailer My product Existing product At the start of The Unborn trailer we are immediately introduced to the main character through a close up shot, followed by an insight to the characters life. Similarly, in my trailer I also used a close up shot at the start to introduce my character followed by an insight to her life as well as establishing her surroundings. Although The Unborn trailer is structured in a typical chronological order making the narrative easier to understand I chose to challenge this in my trailer by starting with a flash forward. I used a selection of short clips in a jump cut sequence to establish her confused state along with a voiceover to anchor. This was to add some excitement to the trailer.
  4. 4. Lighting and Colour My product Existing product Lighting is a crucial part in any horror film trailer to establish mood and setting. In both The Unborn and my own product high key lighting is used when there is no disruption only equilibrium. However Like in The Unborn trailer I used low key lighting to anchor the text, suggesting something bad is going to happen. Audiences are able to identify the horror genre of the film through encoding. Stereotypically scenes consisting actions of horror tend to be set at night and in low-key lighting to set a dark and mysterious mood of mise-en-scene giving the impression of dark shadows. Usually used in the presence of ‘evil’ or an evil villain to highlight the horror theme throughout the trailer.
  5. 5. Sound including any dialogue used My product Existing product • Voiceover narration • Non-diegetic audio • Sound FX to enhance the viewing of the trailer as a whole • Non-diegetic audio is played throughout to set the mood and pace of the trailer • Sound EffectsMusic is a key feature in any film trailer, this is because the ability of sound is used to entice the audience and keep them engaged. Similarly in both my product and existing product, non-diegetic music is used throughout the trailer to set the pace, genre and atmosphere of the film. In addition the use of Sound FX are used in The Unborn trailer to cause tension and discomfort between the audience. I followed these codes and conventions by including sound FX in some parts of the trailer to add to the horror genre of the trailer and to create a more eerie atmosphere. Voiceovers are used to anchor/narrate the text in my film trailer by introducing the main character. Also the whispered voiceovers throughout the trailer are used to suggest a hidden identity which plays on the audiences fear of the unknown.
  6. 6. Legal/organisational issues My product Existing product Any film being released in the UK is awarded an age certification by the BBFC (British Board of Film Classification) A green screen preview is usually shown at the beginning of a film trailer to notify viewers of the appropriate audience allowed to view this film. Again I followed these codes and conventions by using the R rated certificate at the start of my film trailer to ensure the correct audience consumption. In the existing product which I analysed also had a screen preview at the start of the trailer.
  7. 7. Production company My product Existing product Just like in The Unborn trailer I added the production company’s logo about 20 seconds into the trailer. Trailers generally present the production company in the first half of the trailer. This is to inform audiences of who made the film as well as setting audience expectations. Being informed of the films production company is significant. If the production company has high brand image it automatically has positive values to represent the company suggesting Audiences who are familiar with the company may be more likely to watch the advertised film if they know or have liked previous films produced by this company.
  8. 8. Editing My product Existing product • Fade-to-black/white and blur transitions • Jump-cuts • Video filters (special effects • Fade-to-black transitions • Jump-cuts • Special Effects Fast paced editing and use of jump cuts are popular conventions of horror film trailers. Normally used at times of disequilibrium to add tension between the audience keeping them engaged. These aspects were seen near the end of The Unborn trailer to pick the pace up keeping audiences on their toes. Although I also used them near the end I decided to challenge these conventions by using these edits at the start of the trailer. This was to create the ‘flash forward’ effect into Charli’s life. Additionally horror trailers tend to stick to fade-to-black transitions to adhere to the horror genre. I also used a fade to white transition at the start of the trailer to establish equilibrium and good state of time within the trailer.
  9. 9. Main Protagonist My product Existing product Although my film is targeted towards all ethnicities, for the ‘desired’ look of the main protagonist I followed the conventions of real media products. In all the horror film trailers I analysed: The Conjuring, The Broken and The Unborn all the female protagonists shared similar characteristics. Such as; Caucasian, dark hair/eyes, attractive, petite and vulnerable looking. All these characteristics could be simply for the use of the male gaze as well as being an easy target as the damsel in distress for the horror film.
  10. 10. Film title My product Existing Product Having the film title in the trailer is crucial as that is what’s being advertised(the film!). Usually the film titles are presented at the end or near the end of the trailer, this is so audiences can easily recall the name of the film as it’s the last thing they would have seen. Based on my initial research when creating my film name all the horror film trailers which I analysed all had film titles that began with ‘The’ and second word described the entire film in one word. This is how I began to find ideas for my film title resulting with ‘The Tormented’.
  11. 11. Release date My product Existing product The release date is essential in informing audiences when the film will be out publically to watch. Following the generic forms and conventions of a trailer I placed the release date at the end of the trailer, however I did not give a specific date. I decided ‘coming soon’ was a way of enticing the audience leading them into more research about the film if they really wanted to watch it. Additionally I added the website URL’s under the title for both the production company and the film itself. Showing audiences they are able to access more information on these websites increasing audience interaction.
  12. 12. Length of trailer The conventional length of a trailer is about 2-3 minutes long. Therefore its very important to establish the main points of the film within the trailer as well as gaining the audiences interest. From all the trailers I analysed The Conjuring is 2:29s, The Broken is 2:28, and The Unborn is 2:30s None of which exceed the conventional trailer length. I made sure to follow these conventions by cutting out bad shots from my trailer which brought the length down to 2:28s.
  13. 13. My poster conforms to the forms and conventions of existing film posters. Film posters are another form of film promotion. Posters need to be iconic for audiences to recognise and identify the genre of the film being promoted. Some general forms and conventions of a film poster are: high image to text ratio, film title, actors, release date, taglines and credits.
  14. 14. The three film posters which I analysed all had a portrait orientation. Although it is not completely unconventional, I decided to challenge this by producing a landscape poster for my film. This way I was able to fit two characters in the image, positioning them correctly within the frame. Existing product My product
  15. 15. Main Image The main image is the first thing audiences or passer- by’s see, therefore needs to be eye-catching, appealing to the eye and informative. Like existing horror film posters I tried to portray what the film is about through the image. However unlike the posters I analysed I decided to have a grey scale image. As the colour black connotes fear, danger and the unknown whereas white connotes purity, fragility and vulnerability. I thought the combination of the two colours to form a grey-ish image would connote all these characteristics.
  16. 16. Title Existing product My product The title is a generic convention of a film poster. It is one of the main focal points overall to inform audiences what is being advertised. The title generally tends to have a distinctive font, this is for audiences to remember it as an iconic feature especially when wanting to find out more about the film. On posters film titles have no conventional placing. It Is placed where it is in proportion to the rest of the poster and other text. The title is also the largest text on the page to ensure its bold and eye-catching for audiences to see.
  17. 17. Actors/Actresses My product Generally the names of actors are presented on film posters when actors are well known celebrities. This is a way of attracting audiences if they like or already know the actor in the cast of the film. From my researched I gathered that actors are usually presented at the top or bottom of the page or sometimes in a random arrangement if the genre can achieve this. However in the three posters I analysed only one (The Broken) actually presented the actresses name which was placed at the bottom of the poster above the title. I decided to place my actors in the middle of the poster underneath the title to create another focal point of the poster.
  18. 18. Taglines My product Existing product Taglines are used to help promote the product being advertised in this case the film. Taglines are usually a few words or short sentence directed to the audience or to emphasize what the film’s about. For example in The Unborn ‘It wants to be born now’. ‘Are you ready to face your fears?’ Is a rhetorical question which I used as the tagline on my poster. The use of personal pronouns is to direct the question to audiences and encourages them to find out the unknown answer by watching the film.
  19. 19. Date and Credits My product Existing product I followed the generic codes and conventions of a film poster by adding the release date and credits at the bottom of my poster. Credits are usually presented in very small but legible font with the production company’s logo at either side and sometimes the rating certificate. The font colour I chose blends into the poster so it doesn’t draw audiences away from the main focal point of the poster. Additionally I added a website to encourage audiences to increase audience interaction with the film for the use of finding out more information about the film.
  20. 20. My magazine cover conforms to the forms and conventions of existing film magazines by following the generic house style. Film magazines are another form of film promotion. The front cover is very important when trying to attract customers. To ensure my magazine cover was conventional I previously analysed professional existing products (Total film, Empire, Entertainment) to gather research. In the end I decided to closely follow the generic conventions of the magazine ‘Empire’ for my own product. Some general forms and conventions of a film magazine front cover are: main image, masthead, buzz words, banner, barcode, date and issue number.
  21. 21. Following the conventions Masthead is presented in the conventional Empire font in the largest font size and top third of the page. Existing product My product Price, date and issue number Conventional tagline Barcode Main image Buzz words – “Exclusive” Banner/Skyline Main cover line Cover lines Here is a short comparison between one of Empire’s existing magazine covers and my own mimicked product. It is evident that based on my research and analysis I have followed the generic codes and conventions of a typical Empire magazine front cover. However I decided to challenge a few of these conventions.
  22. 22. Conventions I challenged Existing product My product The buzz word ‘exclusive’ I used as a unique selling point for my magazine. As existing readers of the magazine who know it is exclusive will feel the need to buy this edition as one similar to it probably wont be issued again. When first producing my magazine front cover I had planned to place the ‘exclusive’ line underneath the main cover line. However It didn’t work well as it was unreadable. After asking a few peers I decided to place it under the masthead where the font was more bold.
  23. 23. Unique selling point (USP) Most magazines use a USP to attract a mass audience and to potential consumers. I used a puff (a convention used in order to grab the audiences attention) this is to establish that the magazine is unique compared to any other. Also as they are able to ‘WIN!’ this is a great way to draw in audiences as they feel they are gaining more when purchasing the magazine.

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