Before creating a Facebook page for their business, marketers should assess whether Facebook is the right platform by evaluating their current marketing tools, what consumers say about their brand, and whether competitors are on Facebook. They should then strategize by defining goals, staff roles and tools to use, and drafting a plan. Finally, they should implement their strategy, market their new page through traditional and Facebook advertising, and measure their progress.

2. Before You Begin Strategizing… Is Facebook the right tool to market my business? Do I have a good understanding of how Facebook works to create a page Do I have the staffing resources to create & maintain an active page?

3. Assess the Situation What current tools am I using to market my company? What are consumers saying about my brand or product? Are my competitors on Facebook? Is Facebook the “cure” for my marketing my business?

4. Strategize Define goals & expectations Identify and define staff roles and responsibilities Determine what tools you want to use to enhance your page or create updates Draft up a plan/calendar

5. Implement

6. Market Your Page! Combine with Traditional Marketing! Newsletter Magazine/Newspaper Advertisements

7. Market Your Page! Try Facebook Advertising

8. Measure your Progress