1. The marketing plan has four main elements: reviewing their competitive situation, aggressively marketing through brochures, newsletters, and expanding their website over 2-4 years. 2. Their target markets are marketing students, professors, AMA professional members, and local businesses to provide employment for graduates. 3. As a collegiate AMA chapter, they provide networking, internship opportunities, knowledge, and experiences to benefit marketing students.

1. Marketing For The New Era The Distinctive Marketing Plan For A.M.A G.S.U Collegiate Chapter By: Jennifer Johnson Vice President Of Planning And Development

5. Target Market Target Market Marketing Students Professors/ Marketing Department AMA Professional Membership Business Community Awareness Memberships Promotional Involvement Maintain reputable relationships Involvement and support Obtain future employment for graduating marketing students Awareness

7. SWOT ANALYSIS 3. Weak marketing team 3. We have some planned events 3 .Still at least 25% non member participation 3. More chapter involvement 2. Members and board members start to lose interest or not abide by their duties 2. A website that is still expanding 2. Membership still not up to its 200% capability 2. Increased memberships 1. Other business organizations 1. Sponsorship Assistance 1. Weak advertisement 1. Active Board members Threats Opportunities Weaknesses Strengths

8. Marketing Objectives Goal 1 : Inquire New memberships Strategy: Excellent marketing/ advertisement tactics Measurable Keep account of growing memberships Goal 2: Maintain memberships Strategy: Offer excellent membership services and benefits Measurable Conduct Market Surveys

10. Marketing Budget