www.montededios.us www.facebook.com/montedediosusa

1. Final Project
OTTO PORTA 03/23/12

2. 03/23/12

3. 03/23/12

4. The most challenging part of keeping a
• Attracting followers. blog:
• Obtaining high number of comments.
• Choosing, preparing and posting the most interesting content for my
target.
• Promoting the blog.
What did I enjoy?
• The preparation: setting up the account, design, and settings.
• I really enjoy posting and sharing them in Tweeter and Facebook
• Learning about blogging.
How many final posts, comments, and post
with more views ?
• Final number of posts: 6
• Number of comments: 3
• Post with more views: “Social Marketing ROI” (2 views)
03/23/12

5. 03/23/12

6. (My family
picture) 03/23/12

7. I have been in FaceBook for more than 2
years, I have more than 1,000 friends (see
my timeline), but I didn’t know the
potential it had. I learned these in class:
•About land pages, Ads and groups, as 3
of the major ways of Market my personal
and business pages (only 295 of 1,000 of
my personal friends liked my business
page)
•I learned the different kind of posts on my
wall to make engagement useful and of
value.
•I will start putting all my new knowledge I
learned in class, in action to Market in a
better way my pages.
03/23/12

8. Twitter: https://twitter.com/#!/ottoporta
03/23/12

9. I have 90 following and 43
followers on Twitter.
•This group of followers, as well as those
that I am following, have been
independent to my friends on Facebook
and were not part of my business or
personal interest. Twitter, Facebook and
my blog were separated entities.
•Now I understand better Social Media and
its importance. Part of my action plan will
be the integration of all the “parts of the
puzzle” in my Social Media activity.
•I started following people and
organization with purpose .
03/23/12

10. • I learned the importance of Social Media ROI, that it is
important to evaluate my “likes”, “shares”, and
“comments”, but it is also important to evaluate the
financial activity in terms of “revenue”, “transactions”,
and “number of new customers”, as well as FRY
(frequency, reach, yield).
• I learned that Social Media has a cost (people,
computers, offices, time and more).
• I learned the importance of the Integration of my Social
Media activity.
• I learned that I have to choose better the people ,
companies, and other organizations when deciding to
follow. I’ll be more diligent in this matter.
• I learned more tools that will make my Social Media more
profitable to my business. Some examples: Facebook has
more than only pages, it offers Ads, and groups.
03/23/12