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College ambassador program
1. College Ambassador Program
This college ambassador program is design to test out your marketing manager qualities & knowledge
and enhance them through real life marketing tasks.
WEEKS TASK ASSOCIATED WITH
MARKETING
KNOWLEDGE & QUALITY
DESCRIPTION WAY OF REPORTING COMMENT
WEEK 1 1) Knowing your product
and customers
QUALITY ASSOCIATED-
CUSTOMER-CENTRIC
APPROACH)
The truly great marketer obsesses about
customer: his needs, wants, desires &
problems. Every marketing conversation
begins with the customers- and how they
will benefit. This is possible by first
knowing your own product.
So Go through insragram, facebook,
youtube page of whats the deal
(knowing what product that you are
going to market) and associate it
with customer benefits.
Likes, finding USP Starting
slow by
letting
them get
comfortable
with
program.
2) Spread a word
(QUALITY
ASSOCIATED-
SPEAKING)
A lot of marketers are introverts, but that
doesn’t excuse you from being a good
speaker. You need to be able to handle
yourself in both one-on-one situations
and in front of a group. We didn’t say you
have to love it—you just have to be able
to do it well.
So prove your communication skills
by speaking to all your friends on
facebook (invite friends on what’s
the deal fb page), intagram,
whatsapp ( post USP of what’s the
deal on groups and message friends)
Snapshots of post,
likes from region.
2. WEEK 2 Building Networks Networking is about making connections
and building enduring, mutually
beneficial relationships. Marketers
understand that the more people you
know the more opportunities, ideas and
help you will have. This is why you should
spend a good chunk of your time
connecting with people on social media,
at work place and at events.
So enhance your network building
skills by contacting student councils
or department head and persuade
them to post WTD awareness
message to their own contacts.
Snapshot of post
Contact college blog, newsletter,
magazine and ask them to publish
article provided by us
Snapshot of article
published.
WEEK 3 Organization skills As a marketer you need to be able to
coordinate smaller things into meaningful
larger chunks. This includes building a
marketing team or a content marketing
strategy.
So your next task is oraganizing
different competition.
1) Quiz
2) News awareness
Photos of quiz held
No. of likes
WEEK 4 Negotiating Hate it or love it—you got to do it if you
want to get things done. So it pays to
learn negotiating tactics like “good
cop/bad cop,” “deadline” or “be willing
to walk away.”
Your task is to visit your tusions
classes that you have attended in
past and convince them to go
through what’s the deal facebook
page and explain their student
benefits way of news presented by
Provide detail of
classes
3. WTD.
WEEK 5 Research, creativity, and
Out of box thinking
Marketing is all about studying your
market, customer, product and company.
And all of that means you have to roll up
your sleeves and dig for information.
Giving their own idea of marketing
(Spreading awareness about What’s
the Deal) by doing market research
(knowing your campus and activities
happening there, finding what
college culture is) and implementing
that ideas for market and spread
awareness about what’s the deal.
Validating work
done by providing
Photos, videos,
screenshots.