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LSS'09 Hitwise Goes Postal

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Local Social Summit
Local Social Summit

Presentation: Hitwise Goes Postal -Anton Grutzmacher, Director of Custom Data Products UK

BusinessNews & Politics
1 of 24
Hitwise goes postal!
Postal Area Segmentation
Spatial initiatives for a more targeted strategy! ,[object Object],[object Object],[object Object],[object Object]
Active Consumer Engagement Hitwise goes postal!
Active Consumer Engagement! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Consumers searching for “Cruise Holidays” Active Consumer Map
Identifying areas where you over or under index on traffic for your products or services…
Identifying areas where you over or under index on traffic for your products or services…
Identifying areas where you over or under index on traffic for your products or services…
Postal Area Benchmarking Hitwise goes postal!
Postal Area Benchmarking! Use data as sales collateral to show dominance.
Top News and Media sites by postal area
Manchester Evening News Online penetration vs. regional distribution ,[object Object],[object Object],[object Object],Penetration of Hits Hitwise Data
Target areas where you under perform! How will your landscape change due to competitive action?
Pre and post Campaign Analysis Hitwise goes postal!
Example: Campaign to create greater awareness of a “Social Service Website” in Oxford (OX), Nottingham (NG) & Gloucester (GL). ,[object Object],[object Object]
Post Campaign Analysis http://publish.neozone.com/wp/8864748c7cdc89e813d36af006281be4/
Local content development Hitwise goes postal!
Let the users in each Postal Area tell you what they are after through their search queries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Postal area Behavioural profiles HARROGATE
Postal area Behavioural profiles Milton Keynes
Job searches Top 25 job searches Excl Liverpool & branded terms
Thank you Anton Grutzmacher Director of Custom Data Products UK [email_address] 020 7378 3621
© Experian Limited 2009. All rights reserved.

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