Presentation of HuballyRTB's solutions platform

1. hubally RTB
THE
MEDIA
HUB
Welcome to the Hubally deck 2016. You will find a present-day
description of the key features and solutions to respond to and lead
the trends of the ever evolving digital advertising market. Hubally is a
technology-oriented platform, designed to consider mobile-specific
cross-sectional data in order to channel real-time consumer behavior
and generate positive ROI in large-scale media buys. Our RTB
ensures stable and scalable delivery based on robust solutions for
each of the fundamental challenges cross-screen advertising faces
today: variability in data availability, attribution, audience intelligence.
Hubally is the strategic partner of brand developers and marketers
worldwide making accurate investments in the mobile field and tapping
on the market’s greatest ROI and ROAS, leveraging their ARPU and
increasing ARPPU. Join us.
HUBALLY SOLUTIONS

2. hubally RTB
AUTOMATED
BID RULES
Disruptive algorithms to optimize
bidding behavior and ad allocation.
4.5 BILLION
EVENTS
Advertising events on 15k
sources, shown to over
1B users each day.
CLOUD
BASED
Highly reliable, low latency and
scalable infrastructure.
ư
INSIGHTS &
SNAPSHOTS
Transparent spend control, KPI’s
snapshots, distribution report.
HUBALLY THE PLATFORM
The digital media hub of global & singular audiences
Team
Big Data
RTB2.3

3. hubally RTB
Z
GLOBAL INVENTORY
Access almost any inventory source globally.
+150 supply sources,+60k ad events per second.
OUR SOLUTIONS
Technology platform based on big data and automation to personalize ads on large scale
s
MANAGED SERVICE
Team of experts to on board and manage your
campaigns. Time efficiency as a key value.
b
KPI BASED BUYING
Performance based buying, 0 risk investment
c
DATA BASED BUYING
RTB protocol information and augmented data
X
PMPS DEALS
Private deals for programmatic direct buys
C
COST CONTROL
Transparent pricing and real time reports.

4. hubally RTB
TEAM & GEAR THE SERVICE
Fast on boarding, quick creative approval. Don’t waste your company’s resources and time.
.
MANAGED
SERVICE
It’s all about the right interaction
Your large scale media buys are based
on complex data processing and
automated rules that effectively allocate
your ads and get the right response
from your prospective consumers.
Account management experts and the
dedicated ad ops team will execute the
proper set up of your campaigns for a
tailor-made solution in a techie
environment.

5. hubally RTB
GLOBAL
MEDIA
HUBOF
SINGULAR
AUDIENCES

6. hubally RTB
GLOBAL DISTRIBUTION REPORT
Spot on & All over the globe. Access to placements in over 15k apps and 10k sites worldwide.
AMERICAS
Including LatAm and Brazil
EUROPE
Western regions is predominant
ASIA
Reach in APAC region and Russia
40% 35% 20%

7. hubally RTB
450M devices
TOP 20 LOCATIONS
Spot on & All over the globe. Target devices by geo location, zip code or DMA
593M devices
680M devices
284M devices
274M devices
567M devices
580M devices
580M devices
520M devices
M = Million. 24hs statistics
500M devices 480M devices
420M devices
300M devices
270M devices
260M devices250M devices
530M devices
610M devices
180M devices

8. hubally RTB
SEAMLESS UX
Is guaranteed by 0 latency, view
ability controls, and ad quality scans.
01 RICH FORMATS
Gallery of RTB complaint ad formats
to increase impact and penetration.
WEB & IN-APP
Display your ads cross-screen and
cross-device
02 NATIVE
Sleek and seamless ads in the mobile
environment.
A/B TESTING
Optimize ad effectiveness .
03 STANDARD
Widest reach with IAB standards ad
formats.
B2C COMMUNICATION
Supports and ad formats to translate your marketing efforts to mobile & cross-screen advertising

9. hubally RTB
OPTIMIZATION
&TRAFFIC
CONTROL
Our set of algorithms, filtering & targeting features and data
management technology allows you to predict users behavior, select
your audience by profiled devices, pick the adequate context for your
advertising message and forecast & control costs.
Hubally is the strategic partner of brands, agencies and marketers
worldwide, making accurate investments in the mobile field and
tapping on the market’s greatest ROI and ROAS, leveraging their
ARPU and increasing ARPPU. Continue reading.

10. hubally RTB
hubally Categories Viewability
⋆ V
1 QUALITY BULKS
Access qualified inventory on
global scale, through open
packages, PMPs or lists.
2 SMART CONTEXT
Your ads become content.
Define your contextualization
beyond IAB Categories.
3 AUDIT of VIEWS
We audit the inventory to
guarantee all ads delivered have
highest rates of viewability.
CONTEXT CATEGORIES OF INVENTORY
We overlap content marketing techniques to RTB technology to create effective contextual advertising
Ratings & Packages

11. hubally RTB
Re-engaged
INTERESTS KPIs CHART
User are profiled by interests and behavior to create predictive segments
70% 43% 35% 63%
Gamers
A wider age group target that’s
highly selective towards ads content
Fashionists
Mostly female audience group with
an actionable profile
Travelers
Recurrent or occasional travelers are
responsive to offers and updates
Retail Shoppers
E-commerce and in-store shoppers.
Online and offline data are combined
38%Clickers
85%Re-engaged
70%Purchase
Clickers
75%Re-engaged
60%
65%Click through
80%
70%Purchase
75%Click through
Re-engaged
80%Purchase
45%
Purchase
85%

12. hubally RTB
AUDIENCE GROUPS COMPOSITION
Share of profiled users per granularity level
99%Geo location:
Long/Lat, Zip Codes or DMA
80%Demographics:
Age, Gender, Language
DMPs for socio demographics
65%
Purchase Intent & Behavior:
Engagement and activity levels
Predictive segments
Day parting
75%
Interests &
Audience Extension:
Shopping, Travel, Gamers,
Business, Fashion, Music, Fitness

13. hubally RTB
INTERESTS CROSS
PLATFORM
Extended data and more clusters
for you to select and combine
PURCHASE
INTENT
FROM PREMIUM
DATA SOURCES
Acquire online and offline data.
Up to 20x conversion performance
by benchmark
SOCIO DEMO
GRAPHICS
With this tool you can reach
certain niches and demographics
m
DMPS INTEGRATIONS
You can leverage your campaigns with integrated 3rd party data providers, device ID and cookie matching.

14. hubally RTB
OPTIMIZATIONS TECHNOLOGY
Immediately, efficiently, and dynamically connecting brands with consumers
CLIENT
DATA
CROSS
SCREEN
1st PARTY
DATA
CONTEXT
PACKAGE
3rd PARTY
GROUPS
Ǹ
PMPs
♥
Our solution allows you to work with mobile audiences as a key component of your global marketing & advertising strategies. Data
based, with hubally’s automated optimization algorithms and attribution technology, you can reach your brand’s consumers.
Leverage and simplify your company’s mobile media buys now.
HUBALLY PROCESS DIAGRAM

15. hubally RTB
CPI USER
ACQUISITION
App Promotion & User Acquisition.
EXPERIENCE ONLINE
& OFFLINE
In-store sales initiated on mobile
FUNNEL RE-
TARGETING
Retention, loyalty and post install action
THREE USE CASES
Notable cases of how our solutions are applied. Ask your AM for benchmarks.

16. hubally RTB
USER ACQUISITION PROCESS DIAGRAM
Automated + custom optimization rules to accomplish continuous growth of the active user base.
01Clicker Segments:
Target active users
s
A/B
02 Interests Segments:
Conversion rates have
proven to be higher when
reaching profiled prospects.
03
Contextualization:
Ratings and indexation of
traffic for contextual ads in
programmatic buys.
04
Creative A/B testing:
Generate enduring impact on
large scale over time.
05
Post install KPIs:
Re-engage acquired users
and promote in-app sales
c
l
Best Known Categories for CPI:
Games, Shopping
Avg. Daily cap per campaign:
5000 Installs

17. hubally RTB
LOCALIZE
ON TIME
Raise consumers attention with immediate
and situationally relevant information.
r
SPECIAL OFFERS
& GAMIFICATION
Initiate real time in-store conversions with
seasonal offers & gamification on real time
over mobile media.
WINNING
BIDS
Our platform forecasts the winning bid price
to scale up reach in the right moment, with
Audience Expansion and Dynamic Ads.
r
CRM DATA &
RECURRENCE
Augment your CRM data, and create
loyalty and recurrence among newly
engaged users.
Ǽ
ALL AROUND EXPERIENCE
Full-experience approach that takes advantages of the immediacy and personalization of a mobile-first platform
Online
Impact
Offline
Conversion

18. hubally RTB
FUNNEL MODEL RETARGETING
Retarget and re-engaged to generate retention, recurrence and loyalty
IN-APP PURCHASE
Increase your ARPU in-app and through audience
extension. Augmented CRM for next cycles.
RETENTION
Newly acquired users are retarget and re-engaged to
generate retention, recurrence and loyalty
ACQUIRED USER
Mobile first attribution technology.
H
v
CLICK THROUGH
First Impact and first interaction scenario.
Every used impression generates brand penetration
s

19. hubally RTB
CONTACT INFORMATION
hubally Global HQ
.
SUBMIT YOUR INQUIRY
Talk to us
Advertising & New Business:
Celeste Fiorenza: celeste@hubally.com
Innovation & Development:
Ezequiel Maraschio: ezequiel@hubally.com
General inquiries: info@hubally.com
+54 11 4703 0950
Av. Estado de Israel 4354, Office 053, Buenos Aires