LSS'11: Science of Social Media: Social Network Analysis On Facebook Data, with a local twist
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This document summarizes a presentation on social network analysis on Facebook. It discusses how people don't know how to read and use social networks effectively, so they let Facebook do it for them. It also outlines different social networks people have on Facebook like family, friends, coworkers, and groups. Finally, it provides information on the presenter Bernie Hogan and references related to their work analyzing social media networks.
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LSS'11: Science of Social Media: Social Network Analysis On Facebook Data, with a local twist
- 1. The Science of Social Media: Social Network Analysis On Facebook Bernie Hogan (@blurky) Research Fellow Oxford Internet Institute Localsocialsummit 10.11.11
- 7. 7 4 7 4 10 6 10 6 5 5 9 9 12 8 12 8 Me 13 3 13 3 1 11 1 11 2 2
- 8. 7 4 10 6 5 9 12 8 13 3 11 1 2
- 11. Why Haven’t Networks Caught on? Or have they?
- 14. Red: Professional / OII Orange: Professional Yellow: Undergraduate Violet: Current College Purple: Family Teal: High School Navy: Oxford Social Cyan: High School 2 Forest: Internship Green: Grad School
- 15. NameGenWeb
- 16. The Real Answer • People don’t know what to do with a network. • People don’t know how to read a network ...and so - we let Facebook read and do for us.
- 17. Having two identities for yourself is an example of a lack of integrity Source: http://www.flickr.com/photos/briansolis/2696198607/
- 19. Modern Life Facebook Hometown Family Neighbors Friends Sports Friends of Friends Co- Everyone workers
- 20. “Bolivar”
- 22. Oxford Friends Ex-students Hobby group Anonymous Friends Foreign friends
- 23. The Lowest Common Denominator in Action October 2010 October 2011
- 25. Google and Facebook would have you believe that you’re a mirror, but we’re actually more like diamonds...Look from a different angle, and you see something completely different.
- 27. Thank You Bernie Hogan Research Fellow, OII http://people.oii.ox.ac.uk/hogan Twitter: @blurky bernie.hogan@oii.ox.ac.uk Hogan, Bernie. 2010. “The Presentation of Self in the Age of Social Media: Distinguishing Performances and Exhibitions Online.” Bulletin of Science, Technology & Society 30(6): 377-386. Hogan, Bernie. 2010. “Visualizing and Interpreting Facebook Networks.” In Analyzing Social Media Networks with NodeXL, eds. D Hansen, Marc A Smith, and Ben Shneiderman. Burlington, MA: Morgan Kaufmann, p. 165-180. Brooks, Brandon, Howard T. Welser, Bernie Hogan & Scott titsworth. 2011. “Socioeconomic Status Updates: Family SES and emergent social capital in college student Facebook networks.” Information, Communication & Society (OnlineFirst): 1-21.
- 28. Leveraging Facebook Networks • Queries: • Number of friends. • Most mutual friends. • Analysis: • Number of groups • Links: • Friends of friends
- 29. When does it matter? • Aral and Walker (2010) - Most return on recommends: personalized messages, best return - spam your friends. • Burke, Kraut and Marlow (2010) - Active participation garners social capital. • Steinfeld, Ellison and Lampe (2008) - Facebook users accrue social capital over time, and more than non users.