This document analyzes two advertisements for being sexist. The first ad is for burgers and features an attractive young woman walking provocatively to draw male attention. The second ad is for a hair salon and shows an attractive young woman acting in a suggestive manner towards a man. Both ads use gender stereotypes to target consumers - the first ad appeals to men through an objectified woman, while the second features a sexualized woman appealing to men. While society aims to be more egalitarian, advertisements still rely on outdated gender stereotypes that hinder social progress toward equality. Sexist ads should be avoided to build a better world with less gender-based discrimination.

1. SEXIST
BY: JOAQUIN JIMENEZ,PABLO ALVAREZ AND IMEN BOUKAISS
A
D
S

2. Index
1. What is a sexist advertisment
2. Ad 1
3. Ad 2
4. Questions about advertisement.
5. Conclusions

3. Sexist advertising refers to
advertising images that
contain stereotypes of gender
roles. The representation of
the gender is used very often
in advertising in order to
establish the role of one
gender in relation to the
other.
What is a sexist
advertisement ?

4. ANNOUNCEMENT 1
ADVERTISED
PRODUCT burgers
PUBLIC TO
WHOM IT'S
DIRECTED
Men
ESTHETIC
PATTERN
Age: Under 30 years old
Aspect: erotic and sexy
Dress code: provocative
Activity carried out:
Walk drawing people's
attention

5. ANNOUNCEMENT 2
ADVERTISED
PRODUCT
Services of
hairdresser´shop
PUBLIC TO
WHOM IT'S
DIRECTED
Women
ESTHETIC
PATTERN
Age: Under 30 years old
Aspect: erotic and sexy
Dress code: provocative
Activity: provocative
attitude in front of a
woman

6. Questions
about announcements
1. Did you see any gender stereotype about women or
men at the ad?
The first ad, present a woman in a sex role. Like an object to be consumed by a man, like if we were
talking about hamburgers…..
The second, shows a women in powerful attitude towards a man, but it doesn´t stop to be a sexual
role or stereotype
2. Are there differences?, what differences did you
find?
Really not, we can observe that the objective of this announcements is draw attention of
the viewer of a slightly elegant form using the Stereotypes and creating false expectations.
3. Do you think that they are related to the type of of
consumer the one that is directed?
Yes, its obviously that the best way of this companies for drawing attention of
the viewer is use the gender Steorotypes. For men, a beautiful girl with perfect
proportions and for girls, a young, tall, muscle-y man full of masculinity

7. 1.Conclusions In our world the most part of
people want to improve society.
We are acheving it Little by
Little. However, we still have a
mindset marked by gender
stereotypes. That, is delaying out
path to an egalitarian world.
Obviously, sexyst ads make
worse the situation. Because of
that we have to avoid this kind
of messages in order to attain a
better world