Raymond launched a new range of white shirts and they wanted our assistance in conceptualizing their communication

1. Raymond Whites
Promotional Ideas

2. WHAT DOES THE COLOR WHITE SIGNIFY
Perfection
Possibility
Peace
HeavenlySincerity
Purity
Faith

3. Campaign Concept- 1

4. ‘Let there be white’

5. In this world of
‘The world is full of dark
and terrors’

6. SIGNIFICANCE – LET THERE BE WHITE
- Traditionally, all the heroes were
shown in white and the villains were
shown in black
- ‘Let There Be White’ is a campaign
which describes goodness, humility
and sincerity of Raymond Whites

7. TEASER MOCK 1
Let there be white

8. TEASER MOCK 2

9. TEASER MOCK 3
Let there be white

10. ROUTE 2
Lateral representation of content on symbols of the color
‘white’

11. Mock 1

12. Mock 2

13. ROUTE 3- MAKE A MARK
Fight the streotypes

14. Concept
There is nothing more significant than someone who breaks the norms & makes
a mark!
White, which is the sign of purity, peace and royalty remains the same for
everyone. All you need is the right vision to see it!
Visual concepts:
- A man with tattoos wearing a white shirt and captioned as a CEO
- A man getting out of a Bentley, not wearing a suit but a white shirt
- A Girlfriend wearing her boyfriend’s white shirt

15. ENGAGEMENT CONCEPT- YOUR FIRST WHITE
White shirt is the transformation of a boy to a man. This transformation often happens
in his first interview or in the 10th std farewell party when a boy wears white shirt for
the first time. We can ask people to recollect and share their first white moment

16. OUTDOOR IDEA: RAYMOND WHITES PARTY
- A theme party organized by
Raymond to create a buzz for
‘Raymond Whites’
- The dress code without a doubt
would be a white shirt and a
trousers
- We would ask the guests to click
party pictures and share them on
social media using the hashtag
#LetThereBeWhite

17. Other Digital Ideas

18. ON BLACK WEBSITES
- White rich media display
banner conquering the
darkness of black websites
Ref:
http://www.showcasework.in/award
entry/jpjflipograph/index.htm

19. CONTENT PARTNERSHIP
‘10 Perfect Occasions To Wear A White Shirt’
‘We asked women to rate Indian celebs
wearing white shirts, you’ll be amazed
to see their replies’
Sample article themes:
‘10 instances where wearing a white shirt
would be smarter for celebs’

20. Thank You.
http://www.iprospect.com/en/in/