This document discusses how to attract and address the target audience for a romantic comedy film called "The Culture Clash". The target audience is young people aged 16-24, as they typically enjoy romantic comedies the most. Attractive young actors are cast so that the audience can relate to them and find the film more interesting. The narrative follows a boy introducing his girlfriend to his parents, despite her being from a background they disapprove of, which the target audience can relate to. Social media platforms like Twitter, Instagram and Facebook will be used to promote the film, as those are commonly used by the 16-24 age group.

1. Question 5: How do you
attract/address your audience?
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2. Our audience
The culture clash is a romantic comedy which is aimed at young
people between the ages of 16-24. Our genre has comedy
with a bit of romance which attracts both genders. We have
chosen this range as they usually enjoy romantic comedies
the most.

3. The cast
We chose to cast young and attractive actors so that the audience can relate
to them more easily and find the film more interesting. Another reason as
to why we chose attractive actors is so that our male audience are
attracted to the actress (Male Gaze) and also the female audience would
appreciate that their age group/gender is being represented appropriately.

4. The narrative
The culture clash is about a boy who introduces his girlfriend to
his parents. However, she is from the least desirable country
his parents would like his girlfriend to be from. Because of
this, this causes discomfiture around the table. Our target
audience can relate to this as it’s most likely where they’ve
been in the same or similar situation.

5. The use of social media
Because of the type of audience we wanted to attract.
The use of media is crucial to get the word out about
or romantic comedy. Amongst the age group 16-24
social media such as Twiter, Instagram and Facebook
is commonly used so in order to make our film
known, we would promote it on these sites.