This document analyzes and summarizes a stereotypical perfume advertisement from Paco Rabanne. It examines how the ad portrays the male model as strong, attractive, and superior to women. Several symbols in the ad, like the golden snake and luxury bathroom, are meant to convey sexuality, temptation, and economic power. A small poll showed that people did not feel more attractive just from wearing the perfume, revealing that the ad's messaging is unrealistic. In conclusion, the document argues that such stereotypical ads should be regulated since they promote unequal views of gender without benefitting society.

1. ADVERTISING
STEREOTYPED
WORK DONE BY ADA CERDÁN AND
MANUEL GOSÁLBEZ.

2. INDEX
PAG 2: STEREOTIPED ADVERTISING.
PAG 3: FOR WHOM IT IS ADDRESSED?
PAG 4: HOW DOES MAN APPEAR?
PAG 5: DIFFERENCES BETWEEN MEN AND WOMAN.
PAG 6: SYMBOLOGY.
PAG 7: POLL.
PAG 8: CLOSURE.
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3. STEREOTIPED
ADVERTISEMENT
Our exhibition consists of presenting a stereotyped product, for this we
have chosen one of the many advertisements that exist in our societies.
In our case it will be the Pure XS fragrance of Paco Rabanne.
During our work we will analyze the different details that are difficult to
see. We are going to show you the video of the announcement so we
can analyze it
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4. FOR WHOM IT IS
ADDRESSED?
This ad is intended for men between 18 and 40 years of middle class to make
them feel high social class and make them believe that women are seduced by
their smell. The creators want to make people feel that the man is superior to
the woman when he use the fragrance but the reality is another very different,
men and women are equal.
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5. HOW DOES MAN APPEAR?
The model is a young man of about 20 years, the man has a good physical
appearance in which his muscles are shown. The model wears elegant and
expensive clothes, they want to make believe that this perfume is elegant and
attractive for women. The ad tries to convey that with this perfume any man is
more handsome and more attractive for women.
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6. DIFFERENCES
BETWEEN MEN AND
WOMEN
In the ad there are several differences between men and women, the man is
presented as superior with respect to the woman. The ad wants to make
believe that women fall in love with the man who uses it. The ad wants to make
people think that man is passionate and exotic and any woman could not resist.
In our opinion, the advertisement creates aesthetic patterns but does not
provide good values for society. In the next slide we are going to show you and
explain some of the most important signs that we have found that could have a
hidden meaning.
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7. SYMBOLOGY
-The tap: The tap has the shape of the male
reproductive system, they try to make a sexist
advertising hiding.
-The golden snake: The golden serpent
represents sexuality, the erotic, temptation
and dominance.
-The luxury bathroom: The bathroom is luxury, is
formed by large mirrors, gold-plated objects and a
library, the publicists want to convey the economic
power of the person who uses this fragrance.
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8. POLL
We asked 50 persons if they felt more attractive with the perfume and these
have been the results:
NO MORE
SEXY
MAYBE MORE
SEXY
NO MORE
SEXY
Thanks to this small survey we can see that people think that with
perfume you are the same as before, maybe you just smell better but
nothing more
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9. CLOSURE
In our opinion these types of ads should be sanctioned by law, create a
stereotype in both men and women that does not favor anyone at all, so alone
favors the big brands that sell this type of product. Luckily, the majority of the
population does not think how they want us to think about brands, although
there is still a lot of work to be done.
THANKS FOR YOUR ATTENTION.
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