8. Persona: Meet Georgia
8
• Georgia
• 47 year old high income, corporate road warrior
living in Manhattan traveling to San Fran & London
• Traits
• Network: Constantlyconnected,frequent
network switches across variousWiFi and cellular
networks
• Brands of choice: Apple & Verizon
• Device(s): iPhone 6S, Smartwatch & iPad Pro
• App loyalty: Intensesocial user, WhatsApp, Mobile
Banking and PO & Expense Report approvals
Network
Form
Factors
Apps
Location
9. Persona: Meet Ross
9
• Ross
• 20 year old college student,based in Miami
(travels home to San Fran)
• Traits
• Uses older phones – iPhone4, 2-year-old Android
• More Wi-Fi based app activitythan cellular
because travel is limited
• Social, eLearning, entertainment,music,
multimediaapps
• Lots of web searching and browser activity for
school work
• Frequentconcernsover low battery
Location
Network
Form
Factors
Apps