Mobile Recruiting: Career Junction Exchange Information - South Africa


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Here are the slides I used when presenting at the recent Career Junction Exchange Information event in South Africa.

The key take away from the session was Do Not Turn Your Back On Talent. Mobile Internet growth in South Africa is huge and about to boom even bigger. By the end of 2011 there will be at least 7.2m Mobile Internet users.

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Mobile Recruiting: Career Junction Exchange Information - South Africa

  1. 1.
  2. 2. Mobile Recruiting 2011<br />Who am I ?<br />Dave Martin, <br />MD,<br />Editor,<br />Twitter @Topbananas,<br />What do I know about Mobile Recruiting?<br />Working with mobile internet for last 11 years.<br />Launched first UK job search iPhone App.<br />Founder of global leader in Mobile Recuriting<br />
  3. 3. Mobile Recruiting 2011<br />What mobiles are in the room?<br />How many iPhones?<br />How many Blackberrys?<br />How many Androids?<br />Who’s left?<br />
  4. 4. Mobile Recruiting 2011<br />How many Resumes / CVs are sent by Fax or post?<br />
  5. 5. Mobile Recruiting 2011<br />Quick look at Mobile history…<br />1973 – First Mobile Phone - Motorola DynaTAC 8000x<br />1992 – The first job board, Online Career Centre, USA <br />1993 – First UK person to person SMS<br />1998 – First Data Access (a ring tone download), Finland<br />1998 – WML 1.0 aka WAP<br />1999 – is launched<br />2001– High speed 3G data access, Japan<br />2002– I was in a field testing Mobile News Services with BT / O2 network launch of 3G in their test area the Isle of Man<br />2007– 295m 3G subscribers worldwide and 852m WiFI installations <br />
  6. 6. Mobile Recruiting 2011<br />It is not mobile hype, it is mobile maturity<br />The Mobile is 38 years old<br />The Job Board is 19 years old<br />Mobile Internet is 13 years old <br />iPhone is 4 years old <br />Android is 3 years old<br />The last 3 years has seen Mobile Internet mature<br />
  7. 7. 2014 Mobile Web overtakes Desktop web.<br />
  8. 8.
  9. 9. Mobile Recruiting 2011<br />Within 3 Years everyone in this room will use or consume Mobile Recruiting Services<br />
  10. 10. Mobile Recruiting 2011<br />Mobile platform market in USA<br />% US Mobile Internet Usage<br />
  11. 11. 40% of all Tweets from mobile web.<br />200m Facebook users active via mobile. <br />Increase the return on your social recruiting with mobile.<br />
  12. 12. Mobile is personal.<br />Ideal for job seekers to search and learn.<br />Let mobile bring your employer brand and opportunities together.<br />
  13. 13. Mobile Recruiting 2011<br />Mobile Recruiting must support your recruiting objectives…<br />Such as….<br /><ul><li> Attracting eyeballs
  14. 14. Acquiring Talent
  15. 15. Employer Branding
  16. 16. Candidate Engagement</li></li></ul><li>Mobile Recruiting 2011<br />10 Billion apps downloaded via Marketplace and AppStore in 2010.<br />AppStore alone has over 170m users who may search for your brand and vacancies.<br />
  17. 17. Mobile Recruiting 2011<br />Your app will have its own page in AppStore or Market Place<br />
  18. 18. Mobile Recruiting 2011<br />iPad, iPhone and Android screen for PepsiCo MobileCareerApp.<br />Features include:<br /><ul><li>Twitter
  19. 19. YouTube
  20. 20. Blogs
  21. 21. Job Search
  22. 22. Jobs on Map
  23. 23. QR Code Scanning
  24. 24. Learn about Pepsi
  25. 25. Join Pepsi Community</li></li></ul><li>Build an active talent network.<br />Mobile alerts are 1:1.<br />Response is rapid<br />
  26. 26. Mobile Recruiting 2011<br />PepsiCo iPad job search<br />
  27. 27. Mobile Recruiting 2011<br />PepsiCo iPhone job search<br />
  28. 28. Exclusively available in 2011 from Career Junction<br />