The document discusses the importance of testing mobile apps under real user conditions, emphasizing the need for a digital omni-channel strategy. It introduces the Wind Tunnel, a testing environment that enhances app quality by integrating user condition testing within continuous integration pipelines and analyzing app performance. Additionally, it includes user personas to showcase different usage patterns and expectations for mobile applications.

1. Testing Mobile Apps Under Real User
Conditions
Introducing the Wind TunnelTM
© 2015, Perfecto Mobile Ltd. All Rights Reserved.
Amir Rozenberg
Uzi Eilon

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- Physical experience and interaction gives way to Digital
- Digital is an Omni-Channel strategy
- Mobile is the first screen among connected consumers
Mobile
Social
Enterprise End User
Web
Internet of Things
The Digital Transformation

3. Problem
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The Mobile Experience
Quality Challenge
1) Building common user
environment condition profiles
into test suites
2) Assembling multiple solutions to
execute tests across profiles
3) Seamlessly integrating user
condition testing within
Continuous integration pipelines
4) Analyzing app performance blind
spots

4. Rethink Functional Testing for Digital
Experience

5. Introducing the Wind TunnelTM
Easily bring your end user conditions to the lab
Offer a test environment that expands coverage to real world
user conditions
So that,
1. Application flaws are exposed
2. Mobile-user expectations are met
3. Business outcomes are assured
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6. The Wind TunnelTM User Flow
Wind Tunnel
Profile Selector
Usage Patterns
1. Login
2. Search
3. Select
4. Add to cart
5. Payment
6. Shipping
7. Checkout
Unchanged Test Flows
User Journey
Existing Flows
Analyze &
Optimize
• Lives in NY
• iPhone 6S
• Verizon Customer
• Constant WhatsApp msg
Georgia
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2
3 4

7. Coverage extended with User
Personas
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8. Persona: Meet Georgia
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• Georgia
• 47 year old high income, corporate road warrior
living in Manhattan traveling to San Fran & London
• Traits
• Network: Constantly connected, frequent
network switches across various WiFi and cellular
networks
• Brands of choice: Apple & Verizon
• Device(s): iPhone 6S, Smartwatch & iPad Pro
• App loyalty: Intense social user, WhatsApp, Mobile
Banking and PO & Expense Report approvals
Network
Form
Factors
Apps
Location

9. Persona: Meet Ross
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• Ross
• 20 year old college student, based in Miami
(travels home to San Fran)
• Traits
• Uses older phones – iPhone 4, 2-year-old Android
• More Wi-Fi based app activity than cellular
because travel is limited
• Social, eLearning, entertainment, music,
multimedia apps
• Lots of web searching and browser activity for
school work
• Frequent concerns over low battery
Location
Network
Form
Factors
Apps

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Create your own!

11. Can Alon navigate to the nearest Starbucks
store?
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12. Can Alon navigate to the nearest Starbucks
store?
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14. Thank You
© 2015,Perfecto Mobile Ltd. All Rights Reserved.