This document summarizes research on self-organization and online protest against corporations using the case study of Gap's logo change from October 1-31. It shows that micromedia such as social media was the primary medium used for discussion during this period. The focus is on analyzing micromedia posts from October 5-17 to understand how the online protest started and grew over time by pulling data hourly and daily, comparing conversation trends, and manually analyzing message content.

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2. Research topic Self-organization & online protest against corporations Case Study : Gap logo change

6. Oct 5

7. From here We are pulling data day by day, hour by hour to understand the flow and growth of chatter on this topic We are comparing conversation clouds for each day We are analyzing (manually) the actual message content to identify what happened.