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Germin8 - Social Media Analytics


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Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:

Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management

Published in: Technology
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Germin8 - Social Media Analytics

  1. 1. Germin8 Social Media Monitoring, Analytics & Engagement Solutions
  2. 2. 2Visit us at About Germin8 • Germin8’s strength is its proprietary technology platform and algorithms that help companies make better decisions in real time on what their stakeholders are saying in public sources like social media, forums and blogs, and company-owned sources like emails, surveys and chats. • The base of this technology is the text analytics which is based on NLP and the possibility to structure the data into logical and comprehensible units resulting in actionable insights • Launched in early 2012, this technology platform is now being used by the marketing, corporate communications, customer care and sales departments in over 100 brands including MTV, Godrej, Johnson & Johnson, Cadbury and Asian Paints. Germin8’s technology is also being used by several national and international agencies including GroupM, Publicis, Dentsu Aegis, and Perfect Relations.
  3. 3. 3Visit us at Partial Client List AGENCIES END CLIENTS
  4. 4. 4Visit us at 4  Get a 360° view of stakeholders actions, feedback & opinions  Analyze Sentiments  Measure impact of your communication  Measure the effectiveness of your campaign  Analyze social media conversations  Gain Real-time insights  Understand key attitudes, concerns, themes & needs expressed by consumers for a specific product category  Analyze stakeholders conversations  Assess & Benchmark strengths & weaknesses of your products & services  Compare your Brand vs. Competitor brand/s on the basis of key industry- specific parameters  Improve customer delight  Respond to stakeholder queries & complaints in social media  Generate insights related to your products, services & customer care  Effectively Manage your brand reputation in social media  Identify key influencers  Manage influencer participation  Select Right social media users who are most influential for your product category & are most engaged with your brand Brand Monitoring Campaign Analytics Customer Management Industry Analysis Influencer Mapping Category Research Germin8 SOLUTIONS
  5. 5. 5Visit us at GERMIN8 SOCIAL CLOUD PLATFORM Germin8 Social Listening Germin8 Social Metrix
  6. 6. 6Visit us at How Germin8 Social Intelligence works: • Collects stakeholder feedback via APIs, crawlers, etc. in real time • Analyses using Natural Language Processing algorithms • Displays actionable insights in real time on live interactive dashboards • Integrated social media engagement and response workflow system • Can be integrated with CRM systems
  7. 7. 7Visit us at Why use germin8 Social Intelligence? Social Intelligence collects large volumes of unstructured conversation data in real time from social sites and news sites using its own crawlers as well as third party APIs. Sites covered in social networking platforms like Facebook, micro blogging sites like Twitter, review sites, Q&A sites, forums, video and image sharing sites, classifieds sites, social bookmarking sites, blog sites, and news sites. WIDE COVERAGE Social Intelligence’s Product Touch points/Topic Structure help brands understand what customers are saying about the brand, its product, its features and its competition. There are ready-to-use ontologies for many sectors like Banks, Media and Entertainment, Financial Services, Automobiles, Hotels, Retail, Home Electronics, etc. Our topic structure can be customized to suit the requirements of the study. GRANULAR INSIGHTS Conversations are analysed using proprietary Natural Language Processing and Machine Learning Algorithms, to uncover the key issues being discussed along with the sentiment on each topic. SENTIMENT ANALYSIS Social Intelligence’s design is simplicity itself, with a focus on functionality over features. This makes it easy for a novice to pick up. In the hands of an expert, it is an analytical beast. INTUITIVE
  8. 8. 8Visit us at Key Features | Real-Time Dashboard
  9. 9. 9Visit us at Key Features | Configurable Topic Structure for Analysis & Insights Topic Structure Quality of work Application Finish Clean up Cost Expensive Billing Warranty Responsibility Contractor Color Consultant Communication Relationship Associate Contractor Manpower Number Supervision / Management Quality Attitude Timeliness
  10. 10. 10Visit us at Key Features | Direct Response Module
  11. 11. 11Visit us at Key Features | Automated Report Online Reputation Management Report for Germinait Solutions March 2015 Date: Mar 1, 2015
  12. 12. 12Visit us at Key Features | Customizable Real-time Alerts
  13. 13. 13Visit us at Key Features | Channel-specific Analysis - Facebook
  14. 14. 14Visit us at Online Reputation Management – Sample Insights 31% 29% 21% 13% 6% Conversational Themes Anti-Nationalist Allegations Indian Culture Quality Standards Food Regulations Indian Breakfast 0 20 40 60 80 Forums Social Networks Blogs News Microblogs Source Type Distribution 0 50 100 amazingstoriesaroundtheworld.blogspo… 12% 88% Sentiment Distribution Neutral Negative 0 5 10 15 20 25 30 35 40 Timeline of MentionsTop ten mentions
  15. 15. 15Visit us at Campaign Analysis – Sample Insights Adjectives – Buzz Cloud Distribution of Voices – By Topics (Campaign eg: Har ek friend Zaroori hota hai) Timeline trend of engagement achieved Female 20% Male 80% Share of Voice by gender 4% 2% 20% 9% 29% 32% 42% 34% 67% 66% 38% 57% 0% 20% 40% 60% 80% 100% Songs Artists Genre Story Negative Neutral Positive Sentiment Analysis 29% 14% 13% 10% 10% 9% 5% 3% 3% 2% 2% Others Dedication Superlative Relates to theme Reference to Tagline Quote - Original Lyrics Reminds me of friends Love the video Love the song Sweet ad Cute ad 15
  16. 16. 16Visit us at Competitor Monitoring – Sample Insights 55%35% 5% 4% 1% Share of Voice Cafe Coffee Day Starbucks Barista coffee Gloria Jeans Bru World Cafe 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% Starbucks Cafe Coffee Day Barista coffee Gloria Jeans Bru World Cafe Sentiment Distribution – Value for Money Negative Positive 0 50 100 150 200 250 300 Value for Money Variety In Offer Efficiency Of Process Quality and Taste Customer Service Café Coffee Day - Features Negative Positive
  17. 17. 17Visit us at Category Monitoring – Sample Insights 3 2 17 16 3 2 11 1 2 14 8 1 5 1 1 1 1 2 1 2 3 2 1 0 5 10 15 20 25 30 35 Diapers Diet plan Food Health Baby Product Skin Sleep 0yr - 1yr 1yr - 3yr 3yr - 5yr Open Segment Vs Age Group Food 32% Health 27% Sleep 18% Baby Product 8% Diapers 6% Diet Plan 5% Skin 4% Conversation Themes
  18. 18. Thank you! Connect with us to understand how we can partner with you to provide Social Media Monitoring, Analytics & Engagement Solutions