1. Managing Your
Online Identity
Text
Dr.
Mihaela
Vorvoreanu
Computer
Graphics
Technology
Monday, April 25, 2011

2. Qualitative
About Dr. V Research
Methods
User
Social Media
Experience
Online Identity
User Experience Analysis
Management
Usability research &
In Education
testing
User-centered interface
Research networks
design
CGT 256, 512: Human
TECH 621: Research focus:
Factors in Computer
The social Internet
Interface Design
Monday, April 25, 2011

3. The
Facebook
fairy
http://valleywag.gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php
Monday, April 25, 2011

4. Your
resume
Monday, April 25, 2011

5. Your
resume
Monday, April 25, 2011

6. Survey
of
HR
managers
70% have rejected an applicant
because of Internet behavior
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

7. Reasons
for
rejec:ng
candidates
56%
inappropriate text / comments
written by candidate
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

8. Reasons
for
rejec:ng
candidates
55%
unsuitable photos / videos
information
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

9. Reasons
for
rejec:ng
candidates
58%
concerns about candidate’s
lifestyle
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

10. Reasons
for
rejec:ng
candidates
40%
comments criticizing previous
employers / coworkers / clients
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

11. Reasons
for
rejec:ng
candidates
43%
inappropriate comments / text
written by others
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

12. Reasons
for
rejec:ng
candidates
27%
poor communication skills
displayed online
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

13. Survey
of
HR
managers
86% say good online reputation
has a good impact on a
candidate’s chances
http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

14. ‣Do you cultivate the online
reputation you would like
an employer to see?
Monday, April 25, 2011

15. The
root
of
the
problem
‣ Social
groups,
social
contexts
&
the
self
‣ Online
audiences
‣ Unintended
audiences
Monday, April 25, 2011

16. The
root
of
the
problem
Monday, April 25, 2011

17. Offline
Monday, April 25, 2011

18. Online
Monday, April 25, 2011

19. Solu:ons
‣ Keep
personal/professional
lives
enDrely
separate
‣ Create
a
less
judgmental
society
‣ Manage
your
online
idenDty
Monday, April 25, 2011

20. Managing
Your
Online
Iden:ty
‣ SaniDze?
‣ Safeguard
your
personal
informaDon
‣ Create
a
professional
presence
Monday, April 25, 2011

21. Safeguard
personal
info
Monday, April 25, 2011

22. Photo
seDngs
Monday, April 25, 2011

23. Use
Lists
Monday, April 25, 2011

24. Custom,
granular
privacy
seDngs
Monday, April 25, 2011

25. But...
‣Do
you
TRUST
Facebook?
Monday, April 25, 2011

26. The
mother
(in
law)
check
‣ Do
I
mind
if
my...
‣ mother
‣ mother-­‐in-­‐law
‣ boss
sees
this?
Monday, April 25, 2011

27. Managing
Your
Online
Iden:ty
‣ Safeguard
your
personal
informaDon
‣ Create
a
professional
presence
Monday, April 25, 2011

28. Create
a
professional
presence
‣ LinkedIn
‣ Google
profile
‣ TwiPer
account
‣ Professional
/
Learning
blog
‣ Online
porRolio
Monday, April 25, 2011

29. Create
a
professional
presence
‣ LinkedIn
‣ Google
profile
‣ TwiPer
account
‣ Professional
/
Learning
blog
‣ Online
porRolio Brand them
consistently &
link them
Monday, April 25, 2011

30. What
to
Tweet
about
links: industry news, social observations
analysis, etc.
@ replies: engage
links: entertaining others!
personal/work RT’s
updates
good questions
your interesting/
unique/funny take on
things
Monday, April 25, 2011

31. Google
yourself
‣ Improve
your
search
rankings
‣ Monitor
what
others
post
about
you
Monday, April 25, 2011

32. 4
strategies
‣ Protect
personal
informaDon
‣ Post
carefully
‣ Create
professional
content
‣ Monitor
your
online
idenDty
Monday, April 25, 2011

33. Ques:ons?
‣ Contact
Dr.
V:
mihaela@purdue.edu
@mihaela_v
Monday, April 25, 2011

34. Reasons
for
rejec:ng
candidates
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http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011

35. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011

36. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011

37. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011

38. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011

39. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011

40. Reasons
for
rejec:ng
candidates
!!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)"
Monday, April 25, 2011