Come join us for a hands-on session to explore the professional benefits of LinkedIn. Developing a professional profile will allow students and colleagues to view your valuable experience, can support your chances of finding new career opportunities, and will increase your professional network.
Individuals will have the opportunity to:
· Highlight their professional strengths and uniqueness directly on their LinkedIn profile
· Develop online networking skills by making the right connections and joining professional groups
· Learn how to increase profile visitors by posting articles or status updates
· Learn about important privacy setting options.
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Professional Benefits of Linkedin
1. You Have A LinkedIn
Account Now What?!
Lisa Miller, UOP Faculty, LMFT
2. Learning Objectives
Highlight professional strengths and
uniqueness directly onto participants
LinkedIn profile
Develop online networking skills by making
the right connections and joining
professional groups
Learn how to increase profile visitors by
posting articles or status updates
Learn about important privacy setting
options.
3. The Basics
Headshot
Headline
Summary
Experience
Including Recommendations
5. Headshot
Use a professional that will help you look
your best
Wear comfortable clothes that are new or
look new
Avoid alcohol and/or drugs the day of or
night before photo is taken
Drink lots of water and be well rested
7. Headline
Found directly under your name
This is your professional identity
Hook the reader!
Don’t just list your most recent position
Use key-words for search engine
optimization
8. Headline Examples
CA LMFT, Certified Trauma Consultant,
Professor, Art Therapy Community Organizer
Founder & CEO, Speaker, Product Design &
Development, Change Agent
Social Media and Content Marketing,
Author,
9. Summary
Never leave this section blank!
Write in the first person.
Use this as an opportunity to utilize even
more keywords for search engine
optimization.
Add website link, blog link, or links to your
other professional sites.
Upload examples of your work using media
(pictures, flyers, video).
10. Experience
This is your online resume
You can directly input
information into LinkedIn
OR you can upload an
already completed
resume.
Describe job duties
Include strengths and
accomplishments
Seek out recommendations
for each position
11. Experience:
Getting Recommendations
Best way to get recommendations is to give
them!
Once you have written for them ask them to
return the favor.
You manage all recommendations and can
accept/decline as necessary.
Remember that your professional reputation
is tied to the person.
13. Recommendation Writing Tips
Grab readers attention
Describe your relationship
Share stand out traits/strengths
Insight into their personality
End with a short, sweet, solid statement to
seal the deal
15. Networking
Connect with current and former
colleagues
Follow company’s that you have a business
relationship with or would like to eventually
work for
Join LinkedIn Groups related to your business
or future career interests
18. Stay Visible
Share articles and videos of interest
Post status updates about business and/or
professional success
Participate in discussions
Connect your other professional social
media sites
19. LinkedIn Privacy Settings
Public Profile
To restrict what viewers see go to the Profile
Settings section and uncheck the profile
features that you don’t want displayed
publically.
Feed visibility
Visible to everyone, only those in your
network, only direct connections, or nobody
(feed won’t be displayed).
20. LinkedIn Privacy Settings
Twitter Settings
Go to profile settings and chose twitter
settings.
Add/Remove twitter accounts and decide
what tweets you want to share.
Hashtag #in allows only these updates to
feed into twitter.
Have participants take out PDF of LinkedIn Profile to follow along and/or begin filling in.
http://www.headshot-photos.com/tips_for_business_portraits.php
What to wear - Men:
The standard business look is a suit jacket, dress shirt and tie
A casual business look is often a jacket and open dress shirt, shirt and tie (no jacket), or dress shirt on it's own
Polo shirts are a good look for some businesses. Be sure the shirt is in good condition and fits well
For a no-jacket casual look, bring colored shirts - ideally darker than your skin tone
A white dress shirt by itself is a bad idea - unless you plan to wear it underneath something (jacket or sweater)
Bring a few different jackets, shirt colors and ties so we have choices for the photo
What to wear - Women:
Avoid big prints and busy patterns
Different necklines will change the apparent shape of your face. Bring a variety different shirts/blouses to see what works best
For a no-jacket casual look, bring various colored blouses - ideally darker than your skin tone
Be stylish and fashionable, but remember the picture is about your face and not your clothes
Remember: Select and wear clothes that make you feel comfortable. Select something that makes you look and feel good.
Jewelry:
Keep jewelry extremely simple - small is better
Avoid jewelry that would distract from your face or that looks dated
The picture is about your face, not your jewelry
Be prepared to remove facial piercings or multiple ear piercings
Here are a few things to consider when creating your winning headline:
Three or four keywords that represent what you do.
Three or four keywords others use when needing your services.
How are you different from others with the same job title?
Identify what decision-makers care about when they hire someone like you.
Be specific.
Use a human voice.
https://www.linkedin.com/pulse/article/20140508125335-96757-craft-a-powerful-linkedin-professional-headline
Kathy would be an asset to any team
You can do this by searching their names, allowing LinkedIn to explore your contact lists (this will email LinkedIn invites to everyone), exploring connections of colleagues/friends/family
This allows you to see who they are connected to, what advances/direction the company is making, what groups employees of the company are part of, and essentially find out the needs of the company as well as how you can fill those needs.
Pick top 3-5 groups that relate to your target demographic, contribute to the most popular discussions in order to be “seen”, start your own discussions/group, keep your topics/discussions going by commenting back to responders